World animation industry comes together at MipJunior 2014


CANNES: The wait is over as the influential buyers, sellers and producers from world over unite at MipJunior 2014, what is called the biggest international digital library of kids’ programmes. Over the next two days, these influential digital players, publishers and licensing executives will present, discover and screen the very latest content, giving them the edge on concluding deals at MIPCOM.

Presenting a huge bouquet of content is also the Indian animation industry, which is looking for co-production deals with international players, while also presenting its work to the world.

Being held at Palm Beach in Cannes, MipJunior has a new address this year.

The focus at this year’s MipJunior is to capture kids where ever they are watching content. Setting the right tune for the exciting two days, is the session on ‘Kids and Multi Screens’, where panelists will find out how changes in technology is impacting kids’ viewing habits.

Another exciting session to look forward to is ‘The digital strategists show and tell: Hit IPs breaking through all screens’, moderated by World Screen managing editor Brzoznowski Kristin. The session will see Rovio Entertainment head of content strategy Dorra Nick, PlayKids worldwide head of content Gorfine Bethany, Unicorn Black founder and CEO Haroon Rashid Aaron and 1B9 Entertainment COO Liberini Marcelo educating people on the strategies that work the most to engage young audiences in multi-screen content consumption.

While day one will conclude with close to four screenings, day two will see speakers talking about the emerging multi-platform acquisition trends, the next gen TV projects for connected kids, keeping up with connected kids and a guide to developing the future kids’ classics on the web.

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