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MIPCOM 2014: Toonz Animation looks at international co-productions

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MUMBAI: From the creation of India’s first 2D animated TV series and 2D feature film, to India’s first 3D stereoscopic theatrical- Toonz Animation has indeed emerged as one of the biggest and the most admired animation production houses in South Asia.

With an established clientele of the likes of Walt Disney, Turner, Nickelodeon, Sony, Universal, BBC, Paramount, Marvel and Hallmark, Toonz Animation, which is celebrating 15 years of animation journey, has emerged the preferred destination for major European and North American media conglomerates.

Providing an integrated value chain in conceptualisation, production and distribution of content and services across diverse media platforms, the company is all set to attend MIPCOM, the largest conglomeration of the entertainment industry, to showcase its new products and library.

Participating for over a decade now, it tags itself as the flag-bearer of the Indian animation industry at MIPCOM. Toonz Animation CEO P. Jayakumar believes that MIPCOM is a platform that serves an opportunity to meet all such stakeholders who can make a difference to selling of the content produced by Toonz. “MIPCOM provides the platform to meet the producers, financers, distributors and important stakeholders, who can buy our content or collaborate with Toonz to produce content.”

This year, Toonz is specifically looking at buying content in the action comedy adventure genre which Jayakumar feels has a huge demand in the Indian market. “But we are also looking at expanding in the Asia Pacific region and hence, will look at content that will work in general with such regions as well,” he adds.

He further reveals that this year it is planning to tap into the Indian and Asian markets with focus on broadcast, VOD and digital platforms.

Moreover, it is launching a new show called ‘HTDT’, a 52 x 11 minutes series. The show which is created by live shots and produced and distributed by Toonz, is currently in pre-sale.

So what does the company expect from MIPCOM this year? “We’re hoping to have maximum exposure and opportunities to meet with those interested in our library of content, which has, Wolverine, Magic beyond Words and FreeFonix series.”

Jayakumar hopes to get a few international co-productions kick started and meet with international producers interested in producing content, for which the company can get Indian rights. 

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