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FremantleMedia strikes multiple deals for ‘Simply Nigella’

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MUMBAI: FremantleMedia International has closed deals for a new cooking show Simply Nigella and Nigella’s Christmas Special. Four major networks consisting of Prime (New Zealand), Foxtel (Australia), TV2 (Norway) and Discovery Networks (Asia-Pacific) have acquired the series, which stars internationally renowned food writer and celebrity chef Nigella Lawson. 

 

FMI, EMEA and Asia Pacific, non scripted (UK) director Angela Neillis said, “We’re incredibly excited that Simply Nigella has had this much impact with buyers. The deals reflect the high quality of this feel-good series and Nigella’s enduring ability to resonate with audiences worldwide.”

 

Produced by BBC Productions, Simply Nigella will see the cook create a handful of dishes per episode and showcase her talents in the kitchen. Lawson shares the story behind each meal and focuses on specific ingredients revealing what makes them her favourites as well as divulging her culinary tips to ensure cooking is as stress free as possible. She also ventures beyond the kitchen visiting local suppliers and independent food stores to source fresh quality produce to include in her recipes.

 

In addition to the acquisition of Simply Nigella and Nigella’s Christmas Special, Discovery Networks Asia-Pacific has also picked up a comprehensive mix of lifestyle and entertainment content including Jamie's Super Food, which sees the globally renowned chef revolutionise how we think about nutrition, popular series Project Runway S14 (16 x 60), Project Runway All Stars S5 (13 x 60), which sees the best contestants return to compete once again and Project Runway Junior S2 (10 x 60) showcasing America’s most talented young fashion designers aged 14-17 years.

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