China’s ‘Emmy’ wins MipJunior International Pitch of the Year

 CANNES: Kids content creators have a huge task in hand: to be able to woo the broadcasters who are looking for content that is unique, has great visual and concept, is innovative and has educational eminence, while avoiding cliché and having original ideas.


Looking at all these aspects was the MipJunior International Pitch of the Year, which this year saw 130 entries. Of this, six projects made it to the finals of MipJunior International Pitch of the Year, the winner of which was Emmy produced by LeftPocket Animation Studio, China.


Emmy is a story of a little girl who is not only brave, creative and clever, but she lives next door to a magical forest filled with the most wonderful creatures, including her best friend Gru. In every episode Emmy uses her own practical, common sense approach to life to help solve the very unusual problems that arise in the magical forest.


This year, the International Pitch also saw a special prize being given to a very creative concept showcased by Belgium’s Contentinuum, called My Dream Job: A Customized series with Dad, Mum and Me!


The series focuses on a kid who wakes up every morning, with different dreams of his parents being in different professions. The show has paper dolls animated via stop motion, CGI and FX.  A custom app lets kids produce their own versions of the series, putting their faces, and their parents’ faces, in place of the existing protagonists.


The other projects that made to the finals were QB9 Entertainment’s (Argentina) Krakatoa, a 12 minute episode series, Isi by Edebe Audiovisual Licensing, Spain, Larva in New York by Tuba n Co, South Korea and Oongu Loongu: Animal Palace by OOMPH! Animation, South Africa.

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