batteryPOP announces first brand partnerships


CANNES: Burgeoning kid’s cross-platform network, batteryPOP has announced its first strategic brand partnerships with the MLS, HarperCollins Children’s and VEVO. Through these partnerships, batteryPOP will host custom channels that feature each brand’s unique content.

With a continued mission to bring fun, safe and educational content to kids online, these brand sponsorships will serve to inspire young viewers to increase their daily activity level, amplify their excitement for reading and inspire their interest in music.  

batteryPOP co-founder and CEO Greg Alkalay believes that video is the perfect way to engage with the audience. “Our new custom channels give kid-focused brands the opportunity to connect with the 6-12 year old demographic in a safe, curated environment.”

MLS will be supplying content from its ‘Anatomy Of A Goal’ series that highlights in-depth breakdowns of thrilling goals from some of the top MLS pros, the ‘Top 5’ series featuring a roundup of some of the league’s most action-packed moments and the ‘MLS Trivia’ series that grills MLS stars on league knowledge.

HarperCollins Children’s will deliver a wide range of video offerings to ignite an excitement for reading among the batteryPOP viewership. This will encompass a number of their ongoing series including “How a Book is Made,” a range of “How To” videos such as a step-by-step guide to creating a Radio Transmitter as inspired by “Alien in My Pocket,” colorful book trailers, interactive videos that immerse readers into the world of the book and fan videos.

Additionally - just in time for Halloween - batteryPOP will be collaborating with HarperCollins Children’s to craft original content on the site surrounding the Zombie Chasers series.

batteryPOP’s partnership with VEVO will deliver kid-friendly music videos to viewers that will provide positive role models for kids along with catchy tunes.

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