“Asia is a priority market for Lionsgate”: Kevin Beggs

CANNES: Lionsgate is scrutinising the Asian market.  For the company which has been in the channel business in Asia through joint ventures for the past five years, the region now features in the priority market list.


Addressing the audience at MIPCOM 2014, Lionsgate chairman Kevin Beggs said that with its Hong Kong office, the company is also pushing into India. “Shows like Orange is the New Black in China represent a huge revenue growth for us, which before was pretty close to nothing,” he said, adding that while the region is temperamental in a way, it is also very promising.


The theatrical side of Lionsgate is in deep discussions about bringing more films into Asia. “We are looking at developing shows that could find itself in the market now. It’s a priority for the company, but it is also an emerging market for us, that will go a long way at making us strong, and we are focused on it,” informed Beggs.  


Lionsgate, the creators of ‘Orange is the New Black’, ‘Manhattan’, ‘Mad Men’ is a firm believer of having a global look, while making a show. “Both Mad Men and Orange Is The New Black are high quality shows, which we were hoping would be liked by the global audiences. It has exceeded expectations,” he said.


The company keeps its eyes open for finding great partnerships across the globe. “We are talking to people all the time. We are finding the perfect shows that we can co-commission or commission simply for the UK or Germany or France pay market. It is a high priority for us,” informed Beggs.


Lionsgate has auctioned many formats so far in different markets. “We always look for the right thing to adapt,” he added.


Beggs also touched upon the streaming services that have started playing a key role. “While television has ad breaks with 42 or 43 minutes of drama, the streaming services have no advertising obligation. And they have a much longer running time and no breaks. The storytelling of ‘Orange is the New Black’ on Netflix is very different. It takes a lot of digressions on the shows, and because people will re-watch, one has a lot of freedom to tell a story in a much more serialised and novelised way. There is no need for a dramatic ending before a commercial break, so that people can come back. So the pacing is interesting from our standpoint as well,” he said.


He feels that in a scenario like this, the writers have to do a great job and also as producers “we need to understand the audience and what would hold them back. Audiences can watch the whole season of a series in a few hours and would wait for the next season, which would take a year. So this is different,” he informed.


Beggs believes that there will be more streaming players in the future. “It the next two years or so, there will be six to seven new streaming services or may be more,” he stated. Citing the reason for the change, which could see some big players jumping into it, he said that streaming business, on a pay basis, does not need a huge number of subscribers to breakeven.  “Brands will follow where the audiences are,” he concluded.


Latest Reads

MIPCOM 2016 sets new records

CANNES: Record attendances at MIPJunior and MIPCOM, more World Premiere TV and International Screenings than ever, a remarkable Japan Country of Honour programme, a Personality of the Year, Shonda Rhimes, who packed delegates into her keynote interview and a tour de force opening keynote from Sony...

Specials Event Coverage Mipcom
BidSlate offers film buyers, content-owners negotiation platform

What if filmmakers didn’t have to rely solely on film markets and sales agents to sell content? And international film buyers had continuous access to a 24/7 international marketplace populated by an ever-growing catalog of content?

Specials Event Coverage Mipcom
Two popular BMX content creators join XTreme video multi-platform network

XTreme Video, the leading Multi-Platform Network (MPN) for extreme athletes and creators with over 200 million views each month and more than 50 million social followers, today announced the addition of two of YouTube’s top BMX creators, KinkBMX and Boqer123, to the XTreme Video network. Heading...

Specials Event Coverage Mipcom
INsight-Flare to produce reality competition 'The Line'

INsight TV has commissioned yet another new original format in Ultra HD, partnering with Flare Media to produce the reality competition The Line.

Specials Event Coverage Mipcom
FremantleMedia brings 'Familiar Taste' to MIPCOM

FremantleMedia is bringing a brand new title to MIPCOM 2016, which promises to leave viewers feeling warm inside. Familiar Taste sees well-known faces thanking those people who have had a major impact on their lives by sharing with them a surprise meal they have cooked themselves.

Specials Event Coverage Mipcom
MIPCOM: Beta Film delivers interactive TV-event 'The Verdict' throughout Europe

The interactive TV-event The Verdict continues its roll-out throughout Europe and will be simultaneously broadcast in six countries with additional territories to follow. The MOOVIE production by Oliver Berben (“Shades of Guilt”, “Hotel Adlon – A Family Saga”) will be screened in Germany, Austria,...

Specials Event Coverage Mipcom
'Inside the Masters of Dirt' on INsight TV to have non-scripted reality series in ultra-HD

INsight TV has commissioned a new, non-scripted reality series Inside the Masters of Dirt with XTreme Video, which follows the crew that produces the popular freestyle motocross arena show of the same name. Featuring fearless leaders in extreme motorsports, XTreme Video will be the first to present...

Specials Event Coverage Mipcom
MIPCOM: Cyber Group Studios signs deals with broadcasters, digital platforms

On the heels of MIPCOM Junior, Paris-based producer and distributor Cyber Group Studios continues to establish a strong presence worldwide by signing new agreements with buyers including major broadcasters and digital platforms for more than ten series of its catalogue. Deals cover players such as...

Specials Event Coverage Mipcom
Bloomberg Media Distribution signs Hollywood Reporter, Billboard, El Financiero, STAT as partners

Bloomberg Media Distribution today announced a partnership with a raft of premium publishers to provide business, technology, entertainment, music, lifestyle and health news to global audiences. Launched at MIPCOM, Bloomberg Media Distribution will distribute The Hollywood Reporter, Billboard, El...

Specials Event Coverage Mipcom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories