Specials
×

“Asia is a priority market for Lionsgate”: Kevin Beggs

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2014/10/15/IMG-20141015-WA0012.jpg?itok=t4gMwtid

CANNES: Lionsgate is scrutinising the Asian market.  For the company which has been in the channel business in Asia through joint ventures for the past five years, the region now features in the priority market list.

Addressing the audience at MIPCOM 2014, Lionsgate chairman Kevin Beggs said that with its Hong Kong office, the company is also pushing into India. “Shows like Orange is the New Black in China represent a huge revenue growth for us, which before was pretty close to nothing,” he said, adding that while the region is temperamental in a way, it is also very promising.

The theatrical side of Lionsgate is in deep discussions about bringing more films into Asia. “We are looking at developing shows that could find itself in the market now. It’s a priority for the company, but it is also an emerging market for us, that will go a long way at making us strong, and we are focused on it,” informed Beggs.  

Lionsgate, the creators of ‘Orange is the New Black’, ‘Manhattan’, ‘Mad Men’ is a firm believer of having a global look, while making a show. “Both Mad Men and Orange Is The New Black are high quality shows, which we were hoping would be liked by the global audiences. It has exceeded expectations,” he said.

The company keeps its eyes open for finding great partnerships across the globe. “We are talking to people all the time. We are finding the perfect shows that we can co-commission or commission simply for the UK or Germany or France pay market. It is a high priority for us,” informed Beggs.

Lionsgate has auctioned many formats so far in different markets. “We always look for the right thing to adapt,” he added.

Beggs also touched upon the streaming services that have started playing a key role. “While television has ad breaks with 42 or 43 minutes of drama, the streaming services have no advertising obligation. And they have a much longer running time and no breaks. The storytelling of ‘Orange is the New Black’ on Netflix is very different. It takes a lot of digressions on the shows, and because people will re-watch, one has a lot of freedom to tell a story in a much more serialised and novelised way. There is no need for a dramatic ending before a commercial break, so that people can come back. So the pacing is interesting from our standpoint as well,” he said.

He feels that in a scenario like this, the writers have to do a great job and also as producers “we need to understand the audience and what would hold them back. Audiences can watch the whole season of a series in a few hours and would wait for the next season, which would take a year. So this is different,” he informed.



Beggs believes that there will be more streaming players in the future. “It the next two years or so, there will be six to seven new streaming services or may be more,” he stated. Citing the reason for the change, which could see some big players jumping into it, he said that streaming business, on a pay basis, does not need a huge number of subscribers to breakeven.  “Brands will follow where the audiences are,” he concluded.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/05/watch.jpg?itok=ehnR-4aT
65% of south India tuned into TV news channels on Counting Day

The much-awaited general election results were declared on 23 May, and the media platforms have seen one of their highest peaks in recent times.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/31/timesinternet.jpg?itok=AAtwgass
Times Internet sees 133 million users on Election Results Day

Times Internet, India’s largest digital products company, was the preferred choice of users for news and content on 23rd May, the date of the announcement of the 2019 General Election results.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/30/election.jpg?itok=5Mmsod1b
India Today Group dominates Elections 2019

The India Today Group's gold standard of journalism was backed by Ground reporting, accurate exit polls, state-of-the-art roving studios from the ground and election intelligence tools to capture the largest democratic exercise in all its flavours.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/modi.jpg?itok=kX7FAR3n
BJP’s return to power signals positive roadmap for digital brands and agencies

After a highly intense political show that ran over several months, the ruling Bharatiya Janata Party (BJP) has once again staked its claim to the central power within the country with Prime Minister Narendra Modi expected to reign his second term.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/election_0.jpg?itok=ukuTPGk9
2019 Election results: Top media execs welcome PM Narendra Modi’s second term

Prime Minister Narendra Modi-led National Democratic Alliance (NDA) is on its way to a landslide victory in the 2019 election, with margins bigger than the 2014 one. The party’s win proved all exit poll predictions true. While the BJP-led NDA has already crossed 300 seats, the opposition party...

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/election.jpg?itok=JJBOqY5f
General Elections 2019: BJP leads with more than 50% seats

After months of high-octane campaigning and controversies, the D-day deciding the fate of over 8000 candidates who participated in Lok Sabha 2019 elections of India, across 542 constituencies, is here.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/gonews.jpg?itok=6XdkqYOf
GoNews ties up with APN For Election Day 2019

India's first App-based television news channel, GoNews, and satellite TV news channel, APN, have decided to pool together their resources to cover the results of General Elections 2019.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/connect.jpg?itok=i940j4Mk
ConnecTechAsia - The Region’s TMT Platform for Networking and Business Intelligence Under One Roof

With transformation at the top of their agenda, business leaders are meeting at ConnecTechAsia, held in Singapore from 18 – 20 June 2019, to showcase and discover the latest technologies that promise to ready businesses for the future.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/07/watcho%5D.jpg?itok=U1xNerV9
Dish TV India’s OTT platform ‘Watcho’ presents ‘Vote The hell’ – A comedy series on elections

Dish TV India limited and Motion Content Group in association with Friday Code Private Limited have come together to announce ‘Vote the hell’ – a comedy show on elections featuring India’s top comics.

Specials Elections 2019

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories