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Keshet DCP’S ‘Boom’ launches in Israel to staggering ratings

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MUMBAI: Keshet DCP, the joint venture between Keshet International (KI), the global distribution and production arm of Keshet Media Group, and DC Media, the parent company of dick clark productions (dcp), announced today that the company will bring Keshet International’s electrifying new gameshow format BOOM! to the U.S. market. This project marks the first co-development deal between KI and DC Media under the Keshet DCP banner since it was established in October 2013. This news comes simultaneously with colossal ratings for the show’s debut in Israel.

BOOM!, which premiered on Keshet Broadcasting, Channel 2 Israel last night Thursday April 3 at 9 PM, vastly outshone all other shows in its timeslot, scoring a staggering 41.2% share and 26.7% (HH) rating to become the highest-rated game show launch Israel has ever seen. The ratings and share equate to an increase of four times the amount drawn by the nearest competitor for the time slot, doing exceptionally well in the younger demographic of 18 – 24 years with a share 27.5% higher than the average.

BOOM! fuses the drama, intensity and thrill of a blockbuster action movie with the high octane fun of a video game. Full of comedy, color and excitement - BOOM!’s fresh approach rolls the intellectual AND physical challenges of existing gameshows into one must-see event for viewers of all ages. A squad of four players must defuse eight (replica) bombs by answering trivia questions correctly within a strict time limit. In nail-biting scenes, the nominated player must defuse one bomb per question by cutting through colored wires which represent multiple choice answers against the clock. If the player answers correctly the prize money remains intact and they move to the next bomb, if they cut the wrong wire, or run out of time the bomb will explode strewing material across the studio and visibly shaking the set – and the team will lose one player and 25% of the potential prize money. BOOM! delivers fierce tension and light-hearted humor in quick succession, extending the experience not only to those in the studio, but also viewers at home who can play along.

Keshet International previously announced that the company will unveil BOOM! this year at MIPTV.

"BOOM! is a great kick-off for our Keshet-DCP joint slate. There’s no doubt that the Israeli viewers loved the show, which is always a sure sign of success for an international rollout. There are already a few deals in the pipeline and we're looking forward to showcasing it to all our international buyers at MIPTV"  said Keshet International CEO, Alon Shtruzman.

“BOOM! is one of the most exciting new game shows to come into development,” said Allen Shapiro CEO of dick clark productions. “It is a fantastic first development project under the Keshet DCP partnership.”

Keshet DCP, a joint venture dedicated to developing, financing and delivering high quality unscripted programs to English and Spanish speaking U.S. audiences and beyond, was formed to leverage Keshet’s globally successful unscripted business with DC Media’s expansive U.S. infrastructure and production expertise. In November 2013, ABC ordered 10 episodes of the trailblazing interactive singing competition format RISING STAR from Keshet DCP. The show will premiere this summer on June 22 on ABC.

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