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Inaugural mipcancun a hit

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MUMBAI:Television acquisition executives from across Latin America and international distributors praised the inaugural MIPCancun Latam TV Buyers Summit saying its one-to-one meeting format made for efficient business.

40 buyers from 14 Latin American countries came to Cancun to do business with 33 sales companies from Canada, Finland, France, Germany, Italy, Japan, the Netherlands, Mexico, Romania, Russia, Spain, Turkey, the United Kingdom and the United States.

Distributors included industry heavyweights such as A+E Networks, FremantleMedia, BBC Worldwide, Fuji Television Networks, and Viacom International Media Networks.

Reaction from the TV buyers to MIPCancun was upbeat. Construir TV’s Alejandra Marano from Argentina says “I’ve discovered 30 new distributors here in Cancun and am definitely closing acquisitions deals. What’s really great here is that everyone is more relaxed than at big events and really interested in my channel’s needs.”

International distributors also expressed enthusiasm for the new event. “I am very pleased about all the new buyers we are meeting here in Cancun and the efficiency of the event’s 1-to-1 meeting formats," notes Sheila Aguirre, SVP of Content Distribution and Format Sales at FremantleMedia International, one of the first companies to sign up for the event.

“MIPCancun offers a very different style from other major events for the TV industry – more intimate, more private, with lots of occasions for encounters with buyers outside my busy pre-scheduled appointments. Also, I'm meeting people here who don’t attend any other market,” reports Iowanka Sanchez Sprehe, Sales Manager of Global Screen GmbH from Germany.

MIPCancun’s opening conference revealed stats from Eurodata showing the progressive growth of pay-TV in Latin America and the continued popularity of fiction as the region’s dominant genre.

"We're delighted with the extremely positive reaction of buyers and distributors alike to the events' 1-to-1 format and consider MIPCancun a resounding success in terms of the high level of satisfaction expressed by its inaugural participants," says Laurine Garaude, Director of Reed MIDEM's TV Division. “MIPCancun confirms the growing importance of the Latin American market and the enthusiasm among international distribution companies to spend quality business time with channel buyers from across the region.”

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