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Fox Broadcasting and Keshet DCP bring ‘Boom!’ to U.S

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MUMBAI: Fox Broadcasting Company (FOX) has picked up KeshetDCP’s explosive gameshow format BOOM!,marking Keshet DCP’ssecond project sold to series.  

BOOM!fuses the drama, intensity and thrill of a blockbuster action movie with the high-octane fun of a video game. Full of comedy, color and excitement, BOOM!’s fresh approach rolls the intellectual AND physical challenges of existing gameshows into one can’t-miss event for viewers of all ages. A squad of four players must defuse eight (replica) “bombs” by answering trivia questions correctly within a strict time limit. In nail-biting scenes, the nominated player must defuse one “bomb” per question by cutting through colored wires representing multiple choice answers…which the ticking clock counts down. If the player answers correctly, the prize money builds and he/she moves to the next “bomb.”BOOM!delivers fierce tension and light-hearted humor in quick succession,extending the experience not only to those in the studio, but also to viewers at home who can play along.

“BOOM!is a perfect blend of family entertainment and FOX attitude. Never has a ticking clock been so ingeniously placed at the center of a game, and never has a game more inventively borrowed from the language of a thriller,” said Simon Andreae, Executive Vice President, Alternative Entertainment, Fox Broadcasting Company.  “It’s as if Jack Bauer made brain love with Jeff Foxworthy.”

“We have no doubts that BOOM!’s fresh take on the traditional game show will blow American audiences away with laughs and thrills, and we couldn’t be happier to have secured such an esteemed broadcast partner as FOX only days after announcing our plans for the show in the U.S. market,” said Alon Shtruzman, CEO Keshet International.

Allen Shapiro, CEO of dick clark productions continued, “BOOM!represents a continuation of original, provocative and unique content coming out of the KeshetDCP venture.  FOX is the perfect home for it.” The news follows the first sale of the project to France’s most popular broadcaster, TF1, as well as outstanding ratings for the new game on Keshet Broadcasting’s Channel 2 Israel,where it recentlybecame the highest-rated game show launch ever in Israel. Vastly outshining all other shows in its timeslot, BOOM!scored a staggering 41.2% share and 26.7% (HH) rating.

BOOM!was created by Keshet, IdoRozenblum and July August Productions.

Visit the Keshet International stand R8.C9, Riviera 8, Palais Des Festivals,at MIPTV 7-10 April 2014.

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