Specials

×

TRAI prefers industry-driven guidelines instead of mandating directives: SK Gupta

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2015/09/26/Idos_0.jpg?itok=iBumOuPl

GOA: Even as he reiterated that there will be no further extension of date for the third phase of Digital Addressable System (DAS) slated for 31 December, 2015, Telecom Regulatory Authority of India (TRAI) principal advisor  SK Gupta stressed the need of industry-driven guidelines instead of those mandated by the regulators.

Pointing out that many lessons had been learnt from implementation of the first two phases of DAS, Gupta also stressed that the consumer was king and all policy decisions including tariffs had to be made with him in mind.

Addressing the concluding session of the Indian Digital Operators Summit (IDOS) 2015, through teleconferencing from Delhi, Gupta accepted a suggestion for the need of a ‘supra-body’ other than the Task Force to go into these issues and solve problems that arise during implementation. 

IDOS 2015 was organised by Indiantelevision.com and Media Partners Asia from 24 to 26 September in Goa.

Gupta was of the opinion that the consumer’s choice was neglected and he was forced to pay for bundling of channels or bouquets instead of a la carte rates, which may not give him the channels he wants.

At the outset, he said that there the industry had seen a sizeable growth. “The number of cable households have gone up from 79 million in 2006 to over 101 million at present. The number of channels have gone up to over 800,” he said.

However, he added that though the number of channels have grown to over 800 in India, the driver channels totalled to just around 50.

Furthermore, he said that customer still face billing problems and it wasn’t easy for them to switch to another operator. “The stakeholders must jointly resolve these issues. It has to be understood that it will not be easy to get customer to pay more,” he said.

Pointing out that the increase in average revenue per user (ARPU) is illusory, if the system was faulty, Gupta asked stakeholders to reflect on it jointly. However, he was quick to add that this may not be possible, given “the level of infighting within the sector.”

Gupta also urged the broadcasting sector to take a few lessons from the telecom sector, which had also begun with lot of litigations but had then realised that collaboration was the only way to go ahead. “Today they are prepared to share and sell spectrum and have accepted mobile portability. As a result, there has been tremendous growth in the telecom sector,” he said.

Speaking on broadband, Gupta said, “Lowering the price of broadband is do-able if set top boxes could provide both television and broadband. TRAI gave its recommendations in this regard to the Government in January this year. This will herald the start of a new era in broadband growth.”

“Stakeholders need to realise that the concept of television or video watching is moving to mono-viewing,” he said.

While it was for the stakeholders to find ways to get the customer to fill the Common Assessment Framework (CAF) forms, Gupta said that lessons learnt from the first two phases should help. TRAI would “like to see consensus,” he said.

Gupta also said that while TRAI had its offices in many centres of the country, he would urge the Information and Broadcasting Ministry to send proper instructions to nodal officers in the Phase III and Phase IV areas. His remark came following a complaint that most nodal officers in smaller towns were still not clear about their role in DAS.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/05/watch.jpg?itok=ehnR-4aT
65% of south India tuned into TV news channels on Counting Day

The much-awaited general election results were declared on 23 May, and the media platforms have seen one of their highest peaks in recent times.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/31/timesinternet.jpg?itok=AAtwgass
Times Internet sees 133 million users on Election Results Day

Times Internet, India’s largest digital products company, was the preferred choice of users for news and content on 23rd May, the date of the announcement of the 2019 General Election results.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/30/election.jpg?itok=5Mmsod1b
India Today Group dominates Elections 2019

The India Today Group's gold standard of journalism was backed by Ground reporting, accurate exit polls, state-of-the-art roving studios from the ground and election intelligence tools to capture the largest democratic exercise in all its flavours.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/modi.jpg?itok=kX7FAR3n
BJP’s return to power signals positive roadmap for digital brands and agencies

After a highly intense political show that ran over several months, the ruling Bharatiya Janata Party (BJP) has once again staked its claim to the central power within the country with Prime Minister Narendra Modi expected to reign his second term.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/election_0.jpg?itok=ukuTPGk9
2019 Election results: Top media execs welcome PM Narendra Modi’s second term

Prime Minister Narendra Modi-led National Democratic Alliance (NDA) is on its way to a landslide victory in the 2019 election, with margins bigger than the 2014 one. The party’s win proved all exit poll predictions true. While the BJP-led NDA has already crossed 300 seats, the opposition party...

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/election.jpg?itok=JJBOqY5f
General Elections 2019: BJP leads with more than 50% seats

After months of high-octane campaigning and controversies, the D-day deciding the fate of over 8000 candidates who participated in Lok Sabha 2019 elections of India, across 542 constituencies, is here.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/gonews.jpg?itok=6XdkqYOf
GoNews ties up with APN For Election Day 2019

India's first App-based television news channel, GoNews, and satellite TV news channel, APN, have decided to pool together their resources to cover the results of General Elections 2019.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/connect.jpg?itok=i940j4Mk
ConnecTechAsia - The Region’s TMT Platform for Networking and Business Intelligence Under One Roof

With transformation at the top of their agenda, business leaders are meeting at ConnecTechAsia, held in Singapore from 18 – 20 June 2019, to showcase and discover the latest technologies that promise to ready businesses for the future.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/07/watcho%5D.jpg?itok=U1xNerV9
Dish TV India’s OTT platform ‘Watcho’ presents ‘Vote The hell’ – A comedy series on elections

Dish TV India limited and Motion Content Group in association with Friday Code Private Limited have come together to announce ‘Vote the hell’ – a comedy show on elections featuring India’s top comics.

Specials Elections 2019

Sign up for our Newsletter

subscribe for latest stories