Specials

IDOS 2017: Television is growing and will continue to do so, says BARC's Partho Dasgupta

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/09/29/Partho_Dasgupta-IDOS17.jpg?itok=-p38wtCz

NEW DELHI: Broadcast Audience Research Council (BARC) India CEO Partho Dasgupta sounded a positive note at Indiantelevision.com?s 13th Indian Digital Operators Summit (IDOS 2017) in New Delhi?s The Lalit on 28 September 2017. Dasgupta stated that the video distribution ecosystem will have place for all types of DPOs ? DTH, cable TV, OTT, terrestrial, free to air and even FTTH.

?India?s cable TV operators have been pretty resilient over the years,? said he. ?There is a lot potential for them to distribute video in India. TV has till now reached around 64 per cent of the Indian households. Thirty-six per cent is still left. A 100 million households are still not connected with TV. Even if 50 million more were to get connected, that?s a lot of potential for everyone. Multiple players and multiple digital formats will exist,? he said.

He explained that India is one of the few countries where around 40 (television) channels are being added (as per MIB permissions) every year. ?The launches are happening because there is potential in the market,? he said.

He pointed out that TV viewership is seeing growth like never before. ?It spurted by 25 per cent to 27.0 billion impressions in 2017, from 22.4 billion impressions in 2016,? he stated. ?Even the daily average time spent (ATS) has grown by 16 per cent from three hours seven minutes in week 41 2015 to three hours thirty-seven minutes in week 36, 2017.?

Dasgupta exclaimed that Doordarshan?s FreeDish is emerging as a potent force. ?Free TV with 80 channels is being watched in rural areas. For them, the fact that some of the programmes are repeats does not matter because viewers are watching them for the first time.?

He highlighted that there is a lot of excitement around flat TVs, HD TV, 4K TV, but the reality in the Indian marketplace is that 86 per cent of TVs are CRT (cathode ray tube) sets. ?There is movement upwards expected in this area too,? he added.

Dasgupta was of the view that the new millenials are watching some TV but they are also consuming video on their handheld devices. ?However, OTT has some way to go because of bandwidth issues in India,? he pointed out. ?Though the situation could change soon with dropping bandwidth prices and quality. And, we are getting ready with our measurement of multiscreen viewing which will include handheld devices.?

He stated that future of television looks healthy, as almost every genre is showing growth in terms of viewership. ?GEC has expanded 12 per cent since the beginning of the year,? he elaborated. ?News and movies have also grown. Hindi movies grew by 60 per cent in 2017 over week 41 of 2015; Hindi news by a whopping 93 per cent in 2017 over week 41 of 2015.?

For TV industry professionals, that should surely come as good news.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/06/avia.jpg?itok=njOnU16F
Casbaa becomes the Asia Video Industry Association

At an Extraordinary General Meeting of members today, Casbaa overwhelmingly approved the adoption of a new constitution and new name.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/31/balle.jpg?itok=cQD_OGYf
Wizcraft’s 4th broadway styled bollywood musical stage show comes to kingdom of dream

After a glorious run in Mumbai with over 100 shows, Balle Balle - The Biggest and Craziest Indian Wedding Musical theatrical show, is all set to woo audiences in Delhi NCR.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/06/asiasat.jpg?itok=31_HQ_RK
ConnecTechAsia Successful in Bridging the Digital Divide for Governments, Cities and Enterprises with Showcase of Latest Tech and Trends

ConnecTechAsia, the inaugural mega technology event comprising BroadcastAsia, CommunicAsia and the new NXTAsia wrapped up last week after an exciting three days of exhibitions and a summit covering the latest innovations in cloud, blockchain, AI, VR/AR, IoT, robotics, 5G, IP broadcasting, OTT and...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/06/25/block.jpg?itok=746SRwdG
Lessons Learned With Bitcoin

Blockchain technology is one of the newest buzzwords in business. It is hardly surprising considering that the tech is having such an impact over so many different industries.

Specials Promonet feature
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/06/05/ril.jpg?itok=srJ0kbdQ
The company is collaborating with Lakme Fashion Week and designer Anita Dongre

World Environment Day - 2018 is going to be special as India is hosting global celebrations of the event today. To commemorate the occasion, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded ?The Earth Tee? and designed by renowned fashion designer Anita Dongre, under its unique...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/11/promax_0.jpg?itok=mwaud0s2
Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV?s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/19/goafest.jpg?itok=82nEDNeJ
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/09/ficci.jpg?itok=HsYryGot
Ficci Frames and market concludes on grand note

The FICCI Frames and the newly launched content market as part of FICCI Frames 2018 concluded on a grand note.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/07/ficci_1.jpg?itok=loYrY-cA
Screen Density: Lessons from the world & Exploring new business models

n Day 2 of FICCI FRAMES happening in Mumbai, there was a session on Screen Density in India attended by some eminent panelists consisting of Mr. William Feng, VP, Greater China, MPA, Kurt Rieder, Head-Theatrical Asia, 20th Century Fox, Kapil Agarwal, Joint MD, UFO, Kamal Gianchandani, Chief of...

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories