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IDOS 2014: A must, say industry stalwarts

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MUMBAI: The broadcast, cable, DTH industry and the regulatory body is all set for the biggest confab of the year.  To be held in Goa, starting 25 September with a big bang opening night party organised by HBO Hits and Defined, all the heads of India’s pay TV market, distribution, broadcast, cable and DTH industry are gathering to brainstorm and suggest the way forward for the already delayed digitisation at the Indian Digital Operators Summit (IDOS) 2014. 

The extension in the deadline as announced by the Information and Broadcasting Minister Prakash Javadekar has somewhat delayed the plans of many in the pay TV circuit. While the biggest concern currently is smooth rollout of the phase III and phase IV of digitisation, industry biggies will also ideate on how, with consumers moving to other screens apart of television, can be monetised.

The tenth edition of IDOS, is themed around, ‘Digitisation: The Next Big Push.’ Organised by Indian Television Dot Com and Media Partners Asia, the conference unites stakeholders across the value chain to drive meaningful dialogue and facilitate practical solutions to drive the content and distribution markets forward.

“The forum provides opportunity for interaction with all key people involved in the broadcasting sector, not only digital operators but others as well,” says Dish TV CEO RC Venkateish.

According to Venkateish, the theme is very relevant given digitisation is an ongoing process. “That process is something we all hope will take the industry to the next level,” he adds.  The Dish CEO expects the conclave to be a platform for exchange of news, information and opportunity to share some of their view points with the regulator.

For Maharashtra Cable Operators Foundation president Arvind Prabhoo, IDOS’ concept is most pertinent in today’s market scenario. “Once digitisation was announced, all the players in the ecosystem needed to come together and voice their opinion to benefit from it,” says Prabhoo adding that Indiantelevision.com was the first to identify this need and organise such a conference.

“It is a really good one and is only going to get bigger,” he opines.

On the theme for this year’s IDOS, Prabhoo says, “Everyone needs a push, after all the struggle that happened in phase I and phase II. There had to be some kind of out-of-the-box thinking. And this is what will come out in the next two days of the conference.”

Prabhoo is looking forward to Telecom Regulatory Authority of India chairman Rahul Khullar, Hathway director Viren Raheja and Tata Sky MD and CEO Harit Nagpal amongst others to come up with the kind of impetus that can be given by large corporate houses.

BBC Global News India COO Naveen Jhunjhunwala is another industry stalwart who is looking forward to some meaningful sessions and interactions at IDOS, this year. “The TV industry is progressing rapidly and the theme for this year’s conference is a positive step towards bringing together the stakeholders and tapping into opportunities that exist in digitisation,” he concludes.   

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