Relativity Media upbeat on Make In India; could shoot ‘Immortals’ in India

MUMBAI: Prime Minister’s Narendra Modi’s ‘Make In India’ dream has made a headway in the entertainment space. Relativity Media in association with B4U is looking at the possibility to shoot the sequel of the blockbuster movie Immortals in India. The entire movie will be shot across the country and will be distributed globally. The association will back the initiative by offering significant roles to Indian actors to attract Indian audience in theatres.


The Relativity – B4U joint venture, which was inked last year, is also set to remake global hits like The Best of Me3 Days To Kill,Masterminds, and horror thriller Oculus in India for the Indian market, which also complements the ‘Make In India’ campaign and Make For India concept of RBI governor Raghuram Rajan. The Best of Me is already in the production stage and overseen by Balaji Telefilms, where as Zahak the Bollywood version of Oculus has been already shot featuring Huma Qureshi and Hawa Hawai star Saquib Saleem and is in the post production stage. 


While delivering a keynote on FICCI Frames 2015 Relativity CEO Ryan Kavanaugh said, “We associated with B4U in order to understand the Indian market, which is one of the biggest in the world. We have 120 partnerships with B4U where they educate us about India and we use our distributing muscles to promote Indian movies. Content plays the biggest role in success, but the content has to be created after detailed research, which includes segmentation, targetting and positioning.”


B4U CEO Ishan Saksena added, “The association with Relativity is huge as it breaks many barriers and opens up new possibilities for us. B4U with the help of the distribution muscle of Relativity took Queen to areas where Indian movies have never reached before and that’s the beauty of this partnership. We will, in future, ensure that Indian content is distributed abroad and Hollywood movies reach Indian theatre with ease. As a result of this association, soon we will see Indian actors working in Hollywood movies and American superstars featuring in Bollywood films.”


The association will also launch a new online content platform B4U online. “The number of hits Hotstar got in recent time shows us how digital is going to be the next big thing in India and that brings us to our new venture. Unlike other American companies, I don’t want to change the culture. I want to suit myself in it and hence I think Relativity has a future,” concludes Kavanaugh.


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