Specials

FICCI FRAMES: Prasad says -Indian broadcast industry needs an improved rating system

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2016/03/30/fiici-frames16_1.jpg?itok=SfnGxl00

Mumbai, 30 March: Communication & IT Minister Ravi Shankar Prasad today said the Digital India initiative of the Government is a $ 1 trillion business opportunity across IT and IT enabled services, telecom and electronics manufacturing.

Speaking at the inauguration of the 17th edition of FICCI Frames Media & Entertainment Industry Conclave, Prasad said Digital India is aimed at empowering the citizens of India digitally.

He said nearly $400 billion will be added from the electronics manufacturing including mobile phones, solar panels etc, while a $ 350 billion opportunity will be presented by the IT and ITES sector. The Communication services will provide business opportunities of $ 250 billion.

The Minister said: ?the aspirational urge of Indians is driving the digital world in a phenomenal way. And the Government?s job is to create an enabling eco-system for its growth.?

Speaking about the Media & Entertainment Industry, Prasad who had been the Information Minister under Mr Atal Behari Vajpayee said Indian content has a global reach and ?we must utilize its strength to depict virtues of our rich cultural heritage?. Prasad suggested that the epic stories of Ramayana and Mahabharata should be taken to the world via quality film making.

Prasad said the Government recognized the importance and relevance of promoting media and entertainment industry. Hence, visa processes were being eased for film shootings.

A National Centre of Excellence was coming up for the media and entertainment industry and a new film facilitation office was also being set up.

He added that a new category in the National Film Awards - Most Film Friendly State ? had been introduced to felicitate the state that provides greater access to the film industry.

He said with the spread of internet new platforms were emerging which would lead to change in business models.

The Minister asserted at the same time that Internet should remain democratic, plural and inclusive. ?Internet is the finest creation of human mind, it should not be abused by few,? he said.

Stressing that the television rating system must improve, Prasad said he was not impressed with TAM?s alternative ? BARC - either.

It was imperative for the television rating data to be more fair and reasonable. ?I was not impressed by the TAM, and I am not impressed by the alternative too. How can a few thousand boxes determine what India is watching?? he asked. He said there was a need for a structured, fair and reasonable system to allow creation of quality content.

He said several of his government initiatives like Skill India, Stand Up India, Aadhar roll out, Make in India, and Smart Cities involve enormous use of digital technology.

?If the industry needs more policy initiatives, the government is open to it,? the Minister asserted.

Prasad said with 250,000 gram panchayats being connected through Optic Fiber Network, the entire country was being brought under the broadband regime.

He claimed that India is now the second largest mobile phone market. The internet penetration had reached 400 million, with 60% of it being mobile internet. He also said that India with one billion mobile phone connections had overtaken the United States to becomethe second largest mobile phone market in the world behind China.

He asserted that with successful Aadhar enrolment, the government has been able to save Rs 15,000 crore through direct delivery of subsidies.

Driving home the importance of Digital India and the opportunities it was offering, the Minister cited examples of a mathematics teacher-cum-App maker from Rajasthan, and a 68 year old person from Telangana who became digitally literate in order to communicate with her grandson in Dubai through skype. He said ?Indians first watch, then adopt, enjoy and become empowered?.

 India?s talent combined with the power of Information Technology would act as a springboard to launch India into the big league, said Prasad.

He ended by expressing his unhappiness towards the rating system in India, "I was never happy with TAM and I am not very happy with BARC either, I request Uday and the industry to have an improved rating system" he concluded

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/30/vbs.jpg?itok=o0bXTnAc
VBS 2018: New tariff regime dominates discussion on Day 2

The second day of the Video and Broadband Summit started with a keynote speech from Times Network MD and CEO MK Anand where the media veteran shared his insights on how to keep playing when the game itself changes.

Specials Event Coverage IDOS
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/29/VBS.jpg?itok=zbxV30KQ
VBS 2018: Media & entertainment industry leaders address pressing issues on Day 1

Rapid advance in technology and infrastructure, entry of disruptive forces and changes in consumption habits have led the Indian media and entertainment industry to major conversion. The interesting developments are attracting international players to invest in the market, with traditional domestic...

Specials Event Coverage IDOS
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/30/Smita-Ramesh-Anil-Mujeeb-Dadarkar-Pramod-01.jpg?itok=w39az5h3
IRAA 2019 announces appointment of Mujeeb Dadarkar as Awards Director

Indian Recording Arts Academy (IRAA) governing council consisting of Anil Chopra, Founder & Director, PALM Expo and Founder & Executive Chairman, IRAA,Pramod Chandorkar, Founder & Director of Soundideaz Academy and Honorary Chairman of the IRAA Award Committee 2019 and Ramesh Chetwani,...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/28/vbs_0.jpg?itok=6fnJxbZc
Video and Broadband Summit to focus on technology, media and telco convergence

The last two years have witnessed major transformation in entertainment and media industry in India and abroad. Entry of digital platforms, rapid rise in internet users, and disruption in the telecom industry have worked as catalysts. With the emergence of a new media, consumers are getting more...

Specials Event Coverage IDOS
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/31/partners-forum-2018.jpg?itok=32stUU5O
India To Host Fourth Edition of Global Partners’ Forum 2018 in December

This year, India will play host to the largest-ever Partners' Forum on 12th and 13th December 2018 in New Delhi. PMNCH (The Partnership for Maternal, Newborn & Child Health) will bring together 1,200 partners from over 100 countries dedicated to the Every Woman Every Child (EWEC) movement and...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/SEPCsangeeta.jpg?itok=jhtLTefb
SEPC pavilion makes waves at MIPCOM 2018

It was indeed a historic moment for India’s content creation, distribution and broadcast industry at this year’s MIPCOM which concluded at Cannes, France on 18 October 2018. More than 300 Indian delegates swarmed the French Riviera village – the largest delegation in the Reed Midem market-cum-...

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/06/avia.jpg?itok=njOnU16F
Casbaa becomes the Asia Video Industry Association

At an Extraordinary General Meeting of members today, Casbaa overwhelmingly approved the adoption of a new constitution and new name.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/31/balle.jpg?itok=cQD_OGYf
Wizcraft’s 4th broadway styled bollywood musical stage show comes to kingdom of dream

After a glorious run in Mumbai with over 100 shows, Balle Balle - The Biggest and Craziest Indian Wedding Musical theatrical show, is all set to woo audiences in Delhi NCR.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/06/asiasat.jpg?itok=31_HQ_RK
ConnecTechAsia Successful in Bridging the Digital Divide for Governments, Cities and Enterprises with Showcase of Latest Tech and Trends

ConnecTechAsia, the inaugural mega technology event comprising BroadcastAsia, CommunicAsia and the new NXTAsia wrapped up last week after an exciting three days of exhibitions and a summit covering the latest innovations in cloud, blockchain, AI, VR/AR, IoT, robotics, 5G, IP broadcasting, OTT and...

Specials Event Coverage Occasions

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories