Specials

Can social media be a useful tool this election?

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2014/03/13/social_media.jpg?itok=b-fChvg_

MUMBAI: The largest democracy of the world is set for the ?big fight?. The General Elections are just a month away. The biggest challenge in front of the parties: to woo the public/voters who have have grown in more ways than one, thanks to the social media and the availability of information on the finger tips.

The requirements of the political parties to win the voters confidence: more than just promises. And thus, they are doing everything possible to grab the voters? attention ? from being present on news channels and spending big moolahs on advertising, the political parties are doing everything to be actively involved with the voters on the social media.

And if elections and social media both have become so big, the FICCI Frames 2014 could not have missed having a session on the raging topic. Thus, ?Internet and Democracy: Interloper or Catalyst?? ? a session that discussed if internet is a mere communication tool and an intruder into our privacy or is it an unparalleled minefield of education, community-building and a catalyst for social and economic change.

Anchored by BBC Global News senior anchorperson Jon Sopel, the session saw panelists President Obama?s campaign PR expert Roger Fisk, Google India public policy and govt relations head Chetan Krishnaswamy, NDTV.com managing editor and NDTV director of strategy Suparna Singh, NowFloats.com founder Ronak Samantray, Harvard University Berkman center for internet & society Mike Best.

Sopel brought to the fore the examples of Egypt and Libya because of which established social media as a tool for gaining freedom and ending the misery.

Fisk elaborated on Obama?s election campaign, which is termed by many as the first political campaign in history to truly exploit the power of the social media to spread the word, garner support and engage people. ?My experience in social media is that it helps amplify human nature. It lets people have dialogue with each other. Social media opened up the political campaign to people and gave them a chance to be part of the campaign - up, close and personal.?

But cut to homeland and Singh didn?t sound optimistic about social media and politics, at least not in the present edition of the elections. She thinks it can become a catalyst of change, but we are one election away from it. ?There is only limited exchange of opinion of social media today and is mostly crowd-based anger,? she remarked as she spoke of the recent incidents in Delhi between AAP and BJP supporters. ?The #ViolentBJP and #NaxalAAP trended a week ago but if we take a closer look into such trends we will see how we are losing on an opportunity of using the social media well. People on twitter don?t want to listen to others but only want others to hear what they want to say. There is just too much noise.?

Nonetheless, no one can deny the fact that the internet has become an important part of people?s lives today and social media is also a major part of it. On the growth of the internet, Krishnaswamy says that since 2000, internet has seen a tremendous growth in India. He predicts that by the end of this year, there will be 250 million users and believes that by the 2020 there will be half a billion internet users. ?The most interesting part of it is that the next 100 million users will come from non-English speaking sections of our society,? he says while adding that language content has increased by 57 per cent in the recent past and hence, it shows how center of gravity is shifting.

?The urban voter is using a lot of time online and looking at choices. And if a politician has an online presence, he/she is seen as more dynamic than others by these voters,? points out Krishnaswamy.

Taking a cue from here, Singh adds, ?Social media is also helping new political parties like AAP and independent candidates, who don?t have huge advertising or PR expenditure, to spread their word among people as well as interact with them.?

The discussion concluded with the thought that social media is more than a communication tool but it hasn?t been exploited completely. Changes are needed before it can be used as an important tool, especially during elections.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/06/avia.jpg?itok=njOnU16F
Casbaa becomes the Asia Video Industry Association

At an Extraordinary General Meeting of members today, Casbaa overwhelmingly approved the adoption of a new constitution and new name.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/31/balle.jpg?itok=cQD_OGYf
Wizcraft’s 4th broadway styled bollywood musical stage show comes to kingdom of dream

After a glorious run in Mumbai with over 100 shows, Balle Balle - The Biggest and Craziest Indian Wedding Musical theatrical show, is all set to woo audiences in Delhi NCR.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/06/asiasat.jpg?itok=31_HQ_RK
ConnecTechAsia Successful in Bridging the Digital Divide for Governments, Cities and Enterprises with Showcase of Latest Tech and Trends

ConnecTechAsia, the inaugural mega technology event comprising BroadcastAsia, CommunicAsia and the new NXTAsia wrapped up last week after an exciting three days of exhibitions and a summit covering the latest innovations in cloud, blockchain, AI, VR/AR, IoT, robotics, 5G, IP broadcasting, OTT and...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/06/25/block.jpg?itok=746SRwdG
Lessons Learned With Bitcoin

Blockchain technology is one of the newest buzzwords in business. It is hardly surprising considering that the tech is having such an impact over so many different industries.

Specials Promonet feature
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/06/05/ril.jpg?itok=srJ0kbdQ
The company is collaborating with Lakme Fashion Week and designer Anita Dongre

World Environment Day - 2018 is going to be special as India is hosting global celebrations of the event today. To commemorate the occasion, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded ?The Earth Tee? and designed by renowned fashion designer Anita Dongre, under its unique...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/11/promax_0.jpg?itok=mwaud0s2
Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV?s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/19/goafest.jpg?itok=82nEDNeJ
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/09/ficci.jpg?itok=HsYryGot
Ficci Frames and market concludes on grand note

The FICCI Frames and the newly launched content market as part of FICCI Frames 2018 concluded on a grand note.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/07/ficci_1.jpg?itok=loYrY-cA
Screen Density: Lessons from the world & Exploring new business models

n Day 2 of FICCI FRAMES happening in Mumbai, there was a session on Screen Density in India attended by some eminent panelists consisting of Mr. William Feng, VP, Greater China, MPA, Kurt Rieder, Head-Theatrical Asia, 20th Century Fox, Kapil Agarwal, Joint MD, UFO, Kamal Gianchandani, Chief of...

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories