Specials

Good writers are hard to find, says the television industry

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2014/11/15/good%20writers.JPG?itok=97kRFU_H

MUMBAI: The heartbeat of any television programme lies in its story and content. Developing good content through various ideas and imagination is a significant priority for television channels and producers. Story-telling, as they say, is an art and the small screen is constantly looking for compelling scripts that tell stories which entertain, engage and enrich the audience. Over the past few years, the Indian television industry has been exploring new formats and series of programmes in order to give the viewers an excellent TV viewing experience.



Television director and creator of the unique chat show Satyamev Jayate, Satyajit Bhatkal says, “To be honest, we did not have any preconceived model for content creation or the kind of show we hoped to do. We made 6-7 documentaries on real life people and we realised that there was so much happening in the country. The common man faces so many problems and we needed to address these serious issues and give a 360 degree look to the matter.”



However, except for a few who are willing to take up the challenge of creating something new, many are still stuck with the tried and tested.  According to Bhatkal, television, today, is way too cautious.  He elaborates, “It is a challenge that we have to cater to people of various education levels and social backgrounds. However, I feel we are not willing to move to a different level of aesthetics.”



Director of many popular television series like Amanat, Kyunki Saans bhi kabhi bahu thi, and the current hit show Jodha Akbar, Santram Verma believes that there is a division amongst the audiences today as while some of the viewers want to watch fresh content, the older generation wants to stick to the same stories that were showcased years back. As a result, he feels that it is hard for the industry to evolve.

He says, “Everybody is sticking to the safe formula of ‘saas-bahu’. Good writers are hard to find these days. Writers lack the fire in them to come up with fresh concepts. TV is not experimenting with novel ideas.”



Speaking on the quality of writers, producer of the very popular show, Taarak Mehta Ka Ooltah Chashmah, Asit Kumar Modi says, “There is a lack of good writers. Generally speaking, channels go with writers that they have previously worked with. If we want to encourage new content, channels should have better adaptability for new writers and then, we can produce better content.”



When asked whether broadcasters give the makers enough support and freedom, Modi informs that Sab played a good role in encouraging fresh content and promoting comedy shows like his on the channel.

Bhatkal expresses that Star has been an extraordinary and participative partner for his show, “Star allowed us to feature the show on a Sunday morning instead of an evening prime time slot as we wanted the whole family to watch. Since it did not have a Telugu channel, the network gave the broadcast rights to its Telugu competitor as we wanted the programme to air in every Indian language. Star even permitted SMJ to be aired simultaneously on Doordarshan on the same day and at the same time, at the expense of its own traffic. What more could I ask for?”



Talking about the concept of seasonal shows, Verma says, “Seasonal shows are the best. If implemented fully on Indian television, it will have a better emotional connect with the audience.”



According to Modi, it is a good idea to have seasonal shows as after a point even the audience gets bored. However he is quick to point out that channels should also be convinced of the format.

Channels need to have more confidence in seasonal formats and help in the distribution of the same. Modi emphasises that irrespective of ratings, losses and profits, one needs to constantly experiment on Indian television.



To discuss more about the content on television, Indiantelevision.com is organising the ‘Content Hub’ that brings together writers, creators, producers, artistes and broadcast executives, both for TV and digital, all under one roof. This initiative is meant for all professionals, newbies and anyone who is keen to know about writing, producing and creating content for television and the digital space.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/rajiv.jpg?itok=_XjLJGEq
Govt extends support to M&E sector in fighting digital piracy

NEW DELHI: The government of India yesterday stressed that it stood alongside the media and entertainment (M&E) industry in fighting digital piracy to safeguard loss of revenue and ease norms for doing business, while CII entertainment committee head and Viacom18 group CEO Sudhanshu Vats.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/05/Media%20and%20Entertainment%20Industry.jpg?itok=MnCSdBVE
M&E industry to hit Rs8 trillion revenue by 2022: report

According to a report published by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII), India’s media and entertainment (M&E) industry is expected to reach revenue of Rs7.5-8 trillion by 2022 from an estimated Rs4.5 trillion in 2017. Over the next five years, the industry...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/01/atf_0.jpg?itok=tdmv_6Vr
ATF’s first Animation Pitch announces winners

MUMBAI: As the Asia TV Forum (ATF) draws to a close today. The event saw several activities such as an exciting round of on-stage pitches where producers from all over Asia presented their ideas, the winners of the inaugural Asia TV Forum & Market (ATF) Animation Pitch and the unveiling of the...

Specials Event Coverage ASIA TV FORUM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/28/ATF800.jpg?itok=7d6mb_hu
Indian OTTs to be in focus on day 2 of ATF

MUMBAI: Singapore-based Reed Exhibitions’ Asia TV Forum (ATF) will commence today with 60 countries taking part. The first day will see sessions based on content, advertising and the evolution of storytelling and digital traditions and innovation Ninety thought leaders will deliver fresh insights...

Specials Event Coverage ASIA TV FORUM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/25/Kriss_Barker.jpg?itok=vVWGtO0T
'It is criminal for TV not to think of social change' - PMC's Kriss Barker

For most programming executives and managements in TV companies today, television is all about running on a treadmill chasing ratings, viewership, and the concomitant revenues, followed by the next bonus and promotion. Every trick in the creative book and outside it is resorted to keep the...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/atf.jpg?itok=Pv-14Qq8
ATF 2017 attracts Indian content studios, both big and small

MUMBAI: Singapore-based Reed Exhibitions’ Asia TV Forum (ATF) is round the corner and the buzz around the event only seems to be ramping up. This year, the forum will see around 60 countries from all over the globe. From 28 November to 1 December 2017, more than 90 thought leaders will deliver...

Specials Event Coverage ASIA TV FORUM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/atf.jpg?itok=J8JpuLp1
Singapore's ATF 2017 promises more than ever

Reed Exhibitions’ Asia Television Forum (ATF) is back. And Asia’s leading content market cum conference which brings together Asia’s broadcasters, digital platforms, distributors, studios, content creators to strike deals amongst each other and other international buyers and sellers from ---...

Specials Event Coverage ASIA TV FORUM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/13/MIPCOM800.jpg?itok=G89xfoU-
MIPCOM 2017 - Content Really is King!

Eye-opening, international, new content for multi-platform that fully embraced digital and VR were my key takeaways from MIPCOM 2017. The world may be going digital but content will always be king!

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Chhota%20Bheem_0.jpg?itok=ehNRJugd
Chhota Bheem becomes Mighty with Netflix

CANNES: The studio behind the popular animated show Chhota Bheem, Green Gold Animation has been commissioned by Netflix to make an exclusive 13-episode series on its trademark show. Paradoxically titled Mighty Little Bheem, the series is set to be released in August 2018. Each episode of Mighty...

Specials Event Coverage Mipcom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories