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Zee Business to bring the most comprehensive budget analysis

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MUMUBAI: With the new dispensation in place the aspirations of the common man is soaring high, Zee Business (part of India’s largest News Network, Zee Media Corporation Limited) India's No. 1 Hindi business news channel will bring the most comprehensive budget analysis for its viewers on the budget day.

Zee Business will telecast the pre Budget discussions and analysis from 7 am onwards and will bring in live and uninterrupted coverage of the Hon’ble Finance Minister Budget Speech from 11 am onwards.   The channel will articulate, analyse and keep the common man abreast of all the impacts that Budget is going to have on their daily lives.

Interestingly themed as the “Abki baar, sapne sakaar", Zee Business will have expert panel, business leaders and corporate captains throughout the day to give their expert advice. Post the Finance Minister’s speech, Zee Business will undertake a series of power packed Budget Bulletins. Some of these bulletins will comprise of high power panel discussions and will involve expert comments from the nation's top business leaders and policy makers.  Some of the key Ministers holding important portfolios have already appeared and shared their views, and will also do so during post-Budget analysis programmes. To name a few are Hon’ble Minister of Power, Coal, New & Renewable Energy, Sh. Piyush Goyal, Hon’ble Minister of Information & Broadcasting, Sh. Prakash Javadekar and Hon’ble Minister of Commerce & Industry, Smt. Nirmala Sitharaman.

Further, special shows has been conceptualized which are thoroughly researched from industry point of view without losing the ground reality and its impact on the common man.  Expert opinions, industry perspective viz – a – viz market reaction and informative bulletins will be telecast.

What’s more, Zee Business will focus strongly on adding value to the viewer experience and building interactivity on the day of India's most important economic event, the channel will organize a viewer’s engagement program throughout the day from different parts of the country. Here, commoners get a voice to air their reaction and feedback on the pertinent issues on budget. The channel will undertake post – budget analysis including, which will help the audiences to decipher their expectations.

Mr. Samir Ahluwalia, Chief Executive Officer, Zee Media Corporation Limited said, “With clear understanding of the expectations of the India Inc. as well as indications of the common man, Zee Business is poised to present a comprehensive Budget coverage. Through special programming & initiatives focusing on budget expectations, analysis & impact, Zee Business will once again ensure specialized coverage on Budget Day.”

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