Specials

×

MTV’s latest election campaign urges you to VOTE. Because You Can

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/16/MTV.jpg?itok=5p6YRv7F

MUMBAI: “Voting is not only our right, it is our power.” These words by Loung Ung vehemently evoke strong democratic sentiments. With 45 million* young people contributing to India’s electorate, this vote bank will be one of the significant deciding factors for the upcoming General Elections 2019. However, not everyone is this world is empowered enough to choose. Introspecting on the power of democracy, MTV, India’s No.1 Youth Brand, launches its latest election campaign, urging the youth to VOTE. Because they can.

Being a leading global youth brand, MTV aims to instill pride for Indian democratic values by bringing in real stories from real youth from around the World. Going beyond the portrayal of the stereotypical international youth in mainstream media, MTV decided to delve deep in the lives of young people from Somalia, Iraq, Syria, Sudan and North Korea, bringing home a strong message for the Indian youth – Not everyone around the World is empowered to vote. So, India must vote, because India can vote.

Commenting on the campaign, Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18, said, “India’s youth has an influential role to play in determining its future. Ahead of the General Elections 2019, MTV is proud to raise a strong voice, urging the young Indians to exercise their power to vote. Moving beyond the realm of the ordinary, this campaign evokes strong emotions and compels us to reflect on the privileges that accompany our democratic powers.”

Leading advertising agency Leo Burnett – Orchard has partnered MTV to bring these hard-hitting stories from around the World, giving a different perspective to the democratic privileges that India enjoys.

Speaking about the campaign, Rajdeepak Das, MD India and Chief Creative Officer Leo Burnett South Asia said “Democracy is a choice we have, and it comes to life when you see people from different parts of the world who don’t have the freedom of democracy. To bring home this point, in this campaign for MTV we have taken a macro-view of democracy and juxtaposed it with people coming from war torn countries who have fled from their homes under great duress for safety and security. With the help of our Leo Burnett global offices we have actually managed to shoot in the war conflicted areas and portrayed the real-life situations to bring this campaign to life! It’s a true Humankind campaign. Democracy is our privilege and Leo Burnett Orchard and MTV urges everyone to go out and vote. Because you can.”

Since this campaign banks on real hard-hitting stories from real people, with impactful audiovisual storytelling, MTV has deployed the formidable prowess of the Viacom18 network to make these stories travel. The campaign will also reach out to MTV India’s 15+ Mn strong social media fandom. Beyond the main films, the authenticity and depth of the campaign will unravel over the next few weeks across Facebook, Instagram, Twitter and YouTube with multiple behind-the-scene videos taking our fans deeper into each story.

MTV respects the power of the Indian youth and the #VoteBecauseYouCan campaign hopes to move many hearts and minds to exercise their ballot.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/05/watch.jpg?itok=ehnR-4aT
65% of south India tuned into TV news channels on Counting Day

The much-awaited general election results were declared on 23 May, and the media platforms have seen one of their highest peaks in recent times.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/31/timesinternet.jpg?itok=AAtwgass
Times Internet sees 133 million users on Election Results Day

Times Internet, India’s largest digital products company, was the preferred choice of users for news and content on 23rd May, the date of the announcement of the 2019 General Election results.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/30/election.jpg?itok=5Mmsod1b
India Today Group dominates Elections 2019

The India Today Group's gold standard of journalism was backed by Ground reporting, accurate exit polls, state-of-the-art roving studios from the ground and election intelligence tools to capture the largest democratic exercise in all its flavours.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/modi.jpg?itok=kX7FAR3n
BJP’s return to power signals positive roadmap for digital brands and agencies

After a highly intense political show that ran over several months, the ruling Bharatiya Janata Party (BJP) has once again staked its claim to the central power within the country with Prime Minister Narendra Modi expected to reign his second term.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/election_0.jpg?itok=ukuTPGk9
2019 Election results: Top media execs welcome PM Narendra Modi’s second term

Prime Minister Narendra Modi-led National Democratic Alliance (NDA) is on its way to a landslide victory in the 2019 election, with margins bigger than the 2014 one. The party’s win proved all exit poll predictions true. While the BJP-led NDA has already crossed 300 seats, the opposition party...

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/election.jpg?itok=JJBOqY5f
General Elections 2019: BJP leads with more than 50% seats

After months of high-octane campaigning and controversies, the D-day deciding the fate of over 8000 candidates who participated in Lok Sabha 2019 elections of India, across 542 constituencies, is here.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/gonews.jpg?itok=6XdkqYOf
GoNews ties up with APN For Election Day 2019

India's first App-based television news channel, GoNews, and satellite TV news channel, APN, have decided to pool together their resources to cover the results of General Elections 2019.

Specials Elections 2019
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/connect.jpg?itok=i940j4Mk
ConnecTechAsia - The Region’s TMT Platform for Networking and Business Intelligence Under One Roof

With transformation at the top of their agenda, business leaders are meeting at ConnecTechAsia, held in Singapore from 18 – 20 June 2019, to showcase and discover the latest technologies that promise to ready businesses for the future.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/07/watcho%5D.jpg?itok=U1xNerV9
Dish TV India’s OTT platform ‘Watcho’ presents ‘Vote The hell’ – A comedy series on elections

Dish TV India limited and Motion Content Group in association with Friday Code Private Limited have come together to announce ‘Vote the hell’ – a comedy show on elections featuring India’s top comics.

Specials Elections 2019

Sign up for our Newsletter

subscribe for latest stories