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The
Mumbai attacks, for all their tragedy and pathos, were an unparalleled television
event. It was news television that became the conduit of a shocked nation's horror
and anger as we watched the terrible spectacle unfold in our living rooms. Mumbai
was to be a game-changer at many levels - diplomatic, administrative and political.
A year later, as the blanket coverage of the one-year retrospectives winds up
on the networks, it is time to take stock. As the media focuses attention on the
slap-dash political legacy of Mumbai - with many of the central characters of
2008 back where they were in 2009 - it is also time to focus the lens back on
the news networks.
| India
remains the most unregulated television market in the world and while this suits
the owners and the editors in their no-holds barred quest for revenues, Mumbai
underscored the need for an unbiased oversight body comprising all stakeholders
more than ever
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Any discussion
of broadcast reform in India gets stuck between two poles: the controlling impulses
of a state always looking to turn the clock back and take back lost control and
the need to maintain the independence of news television. For all its flaws, the
creation of the Indian satellite news industry has been a landmark struggle unparalleled
in the history of global news and the fear has always been that any attempt at
regulation risks throwing the baby out with the bathwater. Yet, some kind of a
real watchdog there must be. In a different context, the untamed impulses of Wall
Street's bankers that led to the global economic crisis are an example of what
unbridled laissez faire can lead to. Fifteen years after the landmark Supreme
Court judgment that freed the airwaves, India remains the most unregulated television
market in the world and while this suits the owners and the editors in their no-holds
barred quest for revenues, Mumbai underscored the need for an unbiased oversight
body comprising all stakeholders more than ever. Two
provisos need to be added here. Much of the governmental criticism of the TV networks
in 2008 focused on how television became the world's window into the ineptitude
of the Indian state - too many spokespeople, too much ground confusion and too
many operational details being divulged by the then Home Minister. Let us be clear.
That was not television's fault. The state cannot blame the messenger for its
own failures. In the early hours of Mumbai, television coverage did what it was
meant to do: it brilliantly captured the scramble, the confusion and the reality
on the ground. The
real problem with television coverage in the days after Mumbai was a more deep-set
one that we are used to seeing in its coverage of other events as well; that of
sensationalism and the new addition to the vocabulary of newsrooms: "aggressive"
journalism. The networks, in varying degrees of complicity, became not outlets
of information but channels of propaganda and the lowest common denominator. The
same sensitivity that goes into creating the saanp-seedhi genre of news went into
much of the post-Mumbai coverage with at least one top network talking seriously
about the option of a first-nuclear strike on Pakistan. This was not a considered
news response; this was the response of a petulant child with the candy of TRPs
hanging in front. The
post-Mumbai proposal to provide the channels only edited and pre-censored footage
of emergency situations was preposterous and was rightly opposed by TV editors
and all those who believe in the institution of the free press. But it should
also have been a moment to pause and consider how much of this statist counter-reaction
was a result of TV's own impetuosity. What we have in the form of oversight today
in news television is tall promises of self-regulation that are given with seeming
sincerity but always fall prey to the weekly tyranny of ratings. Mumbai should
have been an opportunity for genuine reform, one that seems lost.
| War,
they say, should never be left to the generals alone. Television, similarly, is
too pervasive an influence to be left to the judgment of the industry itself.
A year after Mumbai, the need for a genuinely impartial authority to balance the
content and regulatory oversight that Indian broadcasting desperately needs is
being felt even more
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Ambika
Soni's relatively benign and thoughtful attitude to news must not lead TV owners
and editors into a comfort zone of complacency. Personalities come and go but
the problem with satellite television regulation is structural, one that goes
into the heart of the unique manner in which the industry grew in its initial
years as an illegal medium. There is still no overarching regulatory body to oversee
broadcasting issues. There is no Indian equivalent of the American Federal Communication
Commission and Indian broadcasting remains highly unregulated. Compared to other
developed television markets Indian broadcasting exists within a highly confusing
maze of overlapping controls. For instance, India is one of the few developed
TV markets with no cross-media ownership laws. Such a state of affairs, at a time
when India is fast emerging as a new global media capital cannot be sustainable. In
a sense, Indian television has continued to operate in a legal framework that
is more akin to that utterly untranslatable North Indian word: jugaad. Jaipal
Reddy's Broadcasting Bill of 1997 was based on British law after studying the
broadcasting systems of six countries - USA, UK, France, Germany, Italy and Australia
- and sought to create a new legal structure for broadcasting but disappeared
into oblivion when the Gujral government fell. Priyaranjan Dasmunshi's draconian
version of such a Bill is now on the backburner. Since the 1995 Cable Networks
Regulation Act (which has limited uses), Parliament has only managed to pass one
major broadcasting-related bill - the 2007 Act on mandatory sharing of sports
feeds. And that only passed because of the immense drawing power of cricket.
The Ministry of Information and Broadcasting has periodically tried to fill
the regulatory vacuum with draft legislation and summary executive directives/notifications,
most of these designed to assert its control. It has consistently tried to put
the genie of broadcasting back into the bottle. Looking at it from a historic
perspective, the contentious twists and turns over CAS and the news uplinking
policy changes when NDTV bifurcated from Star News are perfect examples of the
minefield that is the current broadcasting legal framework. War,
they say, should never be left to the generals alone. Television, similarly, is
too pervasive an influence to be left to the judgment of the industry itself.
A year after Mumbai, the need for a genuinely impartial authority to balance the
content and regulatory oversight that Indian broadcasting desperately needs is
being felt even more. (Nalin
Mehta is the author of India on Television and a founding editor of the Routledge
journal South Asian History and Culture) |