CHANNEL GENRE
Real-World Factual Entertainment

DATE AND YEAR OF LAUNCH
August 1996

PROMOTERS
Discovery Communications Inc.

MANAGEMENT TEAM
Deepak Shourie, EVP & Managing Director
Rahul Johri, Senior Vice President - Advertising Sales

USP
Real-World Factual Entertainment

TARGET GROUP
Universal audience, across age groups, genders and regions

PROGRAMMING STRATEGY
High quality and entertaining programming on a range of subjects

BIG IDEA FOR 2006
Global promotables and India programming

DIRECT COMPETITION
Channels competing for a similar audience

DISTRIBUTION
33 million subscribers (distributed through OneAlliance)

SATELLITE
Pas 10

CONTACT ADDRESS
9/1B, Qutab Institutional Area, Aruna Asaf Ali Marg, New Delhi - 110 067

HOME PAGE
discoverychannel.co.in