CHANNEL GENRE
English Movies

PROMOTERS
HBO Pacific Partners, V.O.F.

MANAGEMENT
CEO - Jonathan Spink
EVP Programming and Promotions - Quek Toi Mien
Country Manager - Shruti Bajpai

USP
HBO provides the best, the biggest and the latest Hollywood blockbusters to it's viewers

TARGET GROUP
SEC AB 15-44

PROGRAMMING STRATEGY
- To bring the latest Hollywood blockbusters through its partnerships with 4 of the biggest studios- Warner Brothers, Sony, Paramount and Universal
- To constantly refresh its viewers by innovative packaging of content every month
- To offer compelling HBO original productions exclusively to its viewers

BIG IDEA FOR 2006
BIG! NEW! MOST!

DIRECT COMPETITION
Star Movies, Zee Studio, Set Pix

TAGLINE
Simply The Best

DISTRIBUTION
Zee Turner

SATELLITE
PAS 4

CONTACT ADDRESS
HBO Asia, Business Suite # 1, C/o Vatika Business centre, First India Place, 2nd floor, Block - B, Sushant Lok -1, Mehrauli Gurgoan Road, Gurgoan-122002, Haryana, India.

HOME PAGE
www.hbosouthasia.com