Date and year of launch: 1 May 2003

Promoters: Zee Telefilms Ltd.

Management Team
Zee Network CEO - Pradeep Guha
Business Head - Neil Chakravarti
Creative Director - Lubna Adam
Head of Programming - Madhuri Malhotra
Marketing Manager - Gareth Thomas

USP: Zee Trendz provides in-depth analysis, news and directions on the latest in fashion trends, style and 'must have' accessories from around the world. Zee Trendz endeavors to provide new perspectives for fashion and lifestyle.

Target Group: C&S M/F SEC A,B 15-44 years, in the English speaking markets. The viewer psychographics may be described as trendy, aware, outgoing, liberal, independent, well-traveled and enthusiastic.

Programming Strategy: A distinctive programming strategy has been adopted to showcase the best of India and the world. Shows include coverage of latest fashion events, lives and careers of India's foremost fashion personalities, gamut of launches, parties, lifestyles and lifestyle products. The channel produces an interesting smorgasbord of contemporary and chic content, keeping in mind the discerning tastes of the urban Indian viewer.

Big Idea for 2006: Establishing itself as the primary fashion channel in India. This year Zee Trendz has been the official broadcast partner for both the Lakme Fashion Week 2006 as well as the Wills Lifestyle India Fashion Week 2006. Targeted at the fashion conscious viewer, Zee Trendz will continue to focus on the latest in fashion trends and style from India and around the world.

Direct Competition: FTV

Creative / Media Accounts: FCB Ulka looks after the Creative account of the channel, while Madison looks after the Media Account

Distribution: Zee Trendz is a pay channel and is available on the Zee Bouquet and on Dish TV

Satellite: Asiasat 3-S

Contact Address: Zee Telefilms Ltd.,
135, Continental,
Dr.Annie Besant Road,
Worli, Mumbai - 400018.

Home Page: http://www.zeetrendz.tv