AND YEAR OF LAUNCH
January 1, 2004
SPE Networks - Asia Pte. Ltd
General Manager - Ricky Ow
Vice President, Finance, Distribution & Operations - Ang Hui
Vice President, Advertising Sales - Gregory Ho
Vice President, Programming and Production - Betty Tsui
Business Head - Sunder Aaron
Animax Asia is the first 24-hour cable and satellite TV channel
exclusively dedicated to Japanese animation (anime) programming.
audience - youths and young adults aged 15 24 and mature
viewers with a youthful attitude.
is young at heart and loves to inject some fun and excitement in
his/her life. He/she is in tune with the latest trends, be it in
fashion, gadgets, music or lifestyle activities.
is the ultimate animation experience where the viewer will be captivated
and inspired by the story-telling. To an Animax viewer, anime is
not just a cartoon he/she enjoys any anime series or movie
the way he/she will enjoy a good live action TV series or movie.
Animax Asia's programming strategy is simple - to offer a dynamic
line up of the highest-rated and most popular anime, original productions
and all-time anime favorites, including those never before seen
outside Japan, and exclusive to Animax Asia. Showing the most popular
anime that have garnered massive followings in Japan and around
the world, programmes on Animax cater to viewers of varying viewing
preferences. Animax features programmes of various genres, from
action (Blood+, Trinity Blood) to sci-fi (Ghost in the Shell), romance
(Paradise Kiss and Honey & Clover) to drama (Black Jack, Jigoku
Shojo), and all time favorites (Dragon Ball) to provide viewers
with the ultimate anime viewing experience.
IDEA FOR 2006
a refresh campaign on 1 June 2006, Animax began showcasing a new
channel look and an enhanced brand direction that has set Animax
as Asia's destination for non-stop anime entertainment. Animax has
also streamlined its programming strategy to target youths and young
adults, as well as mature audiences with a youthful attitude.
part of the refresh initiative, Animax introduced an on-air creative
campaign, Imagine-Nation, to capture the imaginative minds of the
youth market. Imagine-Nation features popular personalities that
are connected to the creative world of games, film, anime and design
from the Asia region to share with viewers their success stories,
aspirations and passion for their work.
/ MEDIA ACCOUNTS
India - Equus Ads
is now available in over 25 million households, 24-hours a day,
across 17 countries in Asia, including over 5 million households
in Japan, and 20 million homes in Bangladesh, Hong Kong, India,
Indonesia, Macau, Maldives, Palau, Philippines, Singapore, Taiwan,
Thailand, Vietnam, Cambodia, Nepal, Sri Lanka, Korea and on a time-block
basis in Malaysia.
India Pvt. Ltd.
3rd Floor, Interface Building No.7,
Off Malad Link Road,
Near Goregaon Sports Club,
www.animax-asia.com, www.anima-taiwan.com, www.anima-hk.com, and