CHANNEL GENRE
Animation

DATE AND YEAR OF LAUNCH
January 1, 2004

PROMOTERS
SPE Networks - Asia Pte. Ltd

MANAGEMENT TEAM
General Manager - Ricky Ow
Vice President, Finance, Distribution & Operations - Ang Hui Keng
Vice President, Advertising Sales - Gregory Ho
Vice President, Programming and Production - Betty Tsui
Business Head - Sunder Aaron

USP
Animax Asia is the first 24-hour cable and satellite TV channel exclusively dedicated to Japanese animation (anime) programming.

TARGET GROUP
Primary audience - youths and young adults aged 15 – 24 and mature viewers with a youthful attitude.

He/she is young at heart and loves to inject some fun and excitement in his/her life. He/she is in tune with the latest trends, be it in fashion, gadgets, music or lifestyle activities.

Animax is the ultimate animation experience where the viewer will be captivated and inspired by the story-telling. To an Animax viewer, anime is not just a cartoon – he/she enjoys any anime series or movie the way he/she will enjoy a good live action TV series or movie.

PROGRAMMING STRATEGY
Animax Asia's programming strategy is simple - to offer a dynamic line up of the highest-rated and most popular anime, original productions and all-time anime favorites, including those never before seen outside Japan, and exclusive to Animax Asia. Showing the most popular anime that have garnered massive followings in Japan and around the world, programmes on Animax cater to viewers of varying viewing preferences. Animax features programmes of various genres, from action (Blood+, Trinity Blood) to sci-fi (Ghost in the Shell), romance (Paradise Kiss and Honey & Clover) to drama (Black Jack, Jigoku Shojo), and all time favorites (Dragon Ball) to provide viewers with the ultimate anime viewing experience.

BIG IDEA FOR 2006
Launching a refresh campaign on 1 June 2006, Animax began showcasing a new channel look and an enhanced brand direction that has set Animax as Asia's destination for non-stop anime entertainment. Animax has also streamlined its programming strategy to target youths and young adults, as well as mature audiences with a youthful attitude.

As part of the refresh initiative, Animax introduced an on-air creative campaign, Imagine-Nation, to capture the imaginative minds of the youth market. Imagine-Nation features popular personalities that are connected to the creative world of games, film, anime and design from the Asia region to share with viewers their success stories, aspirations and passion for their work.

TAGLINE
Be Different

CREATIVE / MEDIA ACCOUNTS
India - Equus Ads

DISTRIBUTION
Animax is now available in over 25 million households, 24-hours a day, across 17 countries in Asia, including over 5 million households in Japan, and 20 million homes in Bangladesh, Hong Kong, India, Indonesia, Macau, Maldives, Palau, Philippines, Singapore, Taiwan, Thailand, Vietnam, Cambodia, Nepal, Sri Lanka, Korea and on a time-block basis in Malaysia.

CONTACT ADDRESS
SET India Pvt. Ltd.
3rd Floor, Interface Building No.7,
Off Malad Link Road,
Near Goregaon Sports Club,
Malad West,
Mumbai- 400064
Tel 67081111

HOME PAGE
www.animax-sa.com, www.animax-asia.com, www.anima-taiwan.com, www.anima-hk.com, and www.animaxtv.co.kr