CHANNEL GENRE
English General Entertainment

DATE AND YEAR OF LAUNCH
March 2005

PROMOTERS
Zee Telefilms Ltd.

MANAGEMENT TEAM
Zee Network CEO – Pradeep Guha
Business Head - Neil Chakravarti
Marketing – Gareth Thomas
Programming – Krishna Daswani

USP
Zee Café is the only channel that caters to the needs of the ever evolving Global Indian, by providing the best of Indian and International English Entertainment.

TARGET GROUP
The core target group is between the age group of 15 -44, from the metros, mini metros and emerging mini metros.

PROGRAMMING STRATEGY
Zee Cafe this year has a one line agenda: Covering varied genres of the English GEC pie with a keen eye on Indian programming. Drawing from our current strength i.e. comedy it looks forward to catering to the varied moods and fancies of an ever evolving Global Indian. The idea is to provide content with a consistency in skew and variety in genre.

The channel drivers are The Best of Friends & The OC. Among the daily specials is E! News, a smorgasbord of the latest gossip from Hollywood, beamed straight from LA. The other unique properties on the channel are multiple Emmy Award winners like The Sopranos, ER, Will & Grace, differentiated properties like Joey, Comedy Inc., Love Monkey, smash hit thrillers like Oz, Without a Trace, fashion and lifestyle oriented content like The Cut, America's Next Top Model, After Hrs. & Trendzsetters and finally one-off events like Lakme India Fashion Week, Wills India Fashion Week and the Z F Awards.

BIG IDEA FOR 2006
To present pioneering content with a distinct flavour in the English General Entertainment space.

DIRECT COMPETITION
AXN and Star World

CREATIVE/ MEDIA ACCOUNTS
FCB Ulka looks after the Creative account of the channel, while Madison looks after the Media Account.

DISTRIBUTION
Zee Café is a Pay channel and is available on the Zee Bouquet and on Dish TV

SATELLITE
AsiaSat 3-S

CONTACT ADDRESS
Zee Café
135 Continental Building,
Dr. Annie Besant Road,
Worli,
Mumbai - 18

HOME PAGE
www.zeecafe.tv