DATE & YEAR OF LAUNCH
14 April 2003

PROMOTERS
Dr Prannoy Roy and Radhika Roy

MANAGEMENT TEAM
Chairman and wholetime director Dr Prannoy Roy
Managing director Radhika Roy
Wholetime director K V L Narayan Rao
NDTV Media CEO Raj Nayak
NDTV Convergence CEO & NDTV Profit managing editor Vikram Chandra
NDTV 24X7 managing editor Barkha Dutt
NDTV 24X7 managing editor Sonia Singh
NDTV India managing editor Dibang

USP
The channel emphasis is on a combination of experienced people and state-of-the-art technology that focuses on providing up to the minute news and programmes that is credible, responsible and unbiased.

TARGET GROUP
Viewers across all age groups, primarily English speaking

PROGRAMMING STRATEGY
To reach out to the viewers and provide diverse and interesting mix of news and related content. To establish long term association with its viewers through active viewer participation and involvement.

BIG IDEA FOR 2006
NDTV's international presence starting with Astro Awani in Indonesia and plans to launch Astro in Malaysia by this year end. In India, NDTV is ready for the digital platform - DTH, CAS and Digital Cable.

DIRECT COMPETITION
CNN-IBN, Times Now, Headlines Today, BBC & CNN

TAGLINE
Experience. Truth First.

CREATIVE / MEDIA ACCOUNTS
McCann-Erickson / MediaCom

DISTRIBUTION
Headed by Rahul Sood, NDTV 24X7 is a pay channel. It has tapped the Indian diaspora by entering key international markets - USA, Canada, UK, Middle East, South Africa and Parts of Europe

SATELLITE
PAS 10 at 68.5°E, NSS 6 (Dish TV)

CONTACT ADDRESS
NDTV
Archana Complex
Greater Kailash 1
New Delhi 110048
Tel: 011 41577777

HOME PAGE
http://www.ndtv.com