DATE & YEAR OF LAUNCH
20 September, 2004

PROMOTERS
Bennett, Coleman & Co., Ltd.

MANAGEMENT TEAM
CEO - Suresh Bala
Business Head - MK Anand
Chief Creative and Programming Officer- Sunil Sahjwani
Distribution Head - Vikram Thukral

USP
Zoom aims at providing unique content in the domain of fashion, lifestyle and glamour to urban, up scale Indian audiences. It aspires to be the entertainment destination with an engaging mix of the hottest local and international programming.

Zoom targets to maximise viewer appeal through its high-profile anchor line-up. The anchors on board include Pooja Bedi, Samir Kochar, Perizaad, Simone Singh, Sunita Menon, Shonali Nagrani and Gauhar.

TARGET GROUP
Male & Female, SEC AB, 20 + Young Adults

PROGRAMMING STRATEGY
Live event coverage and daily entertainment news from Bollywood and Tellywood is one area, where the channel is making its best attempts to score. The channel produces 50 per cent of its content in-house and its programming primarily consists of celebrity driven content. The channel drivers are the entertainment news based shows Page 3 and Popkorn. Other key programmes which cover entertainment, astrology, music and lifestyle include Just Pooja, Kosmic Chat, Big Nite, Filmi Fever, Mirchi Top 20, Let’s Go and Love Bites.

Zoom programming also aims to build unique and differentiated content in the arena of television entertainment by creating and covering some of the best known parties and celeb based events. They include programmes such as Kuoni Hot Spots, Tuscan Verve Zoom Glam Awards, Parachute Advanced Holi Party and Close Up Speed Dating.

BIG IDEA FOR 2006
Aim to be number one in the youth category and increase their programme schedule with many new shows.

DIRECT COMPETITION
Zoom says, it holds a unique mind space among television viewers currently and has no direct competition. Though, it is often compared to English entertainment channels with unique content like AXN, Zee Café, Star World, MTV and Channel [V].

TAGLINE
Isko Dekho!

CREATIVE / MEDIA ACCOUNTS
In-house creative team

DISTRIBUTION
Zoom is a paid channel. The channel says, it has 71 per cent all India connectivity. It also taps the Indian diaspora in key international markets such as the US, UK and South East Asia. Zoom also has in-flight entertainment deals in effect with Kingfisher Airlines and Air India.

SATELLITE
PAS 10

CONTACT ADDRESS
Zoom Television, 1st floor
Trade Garden, Kamala Mills Compound Lower Parel,
Mumbai - 400 013, India
Telephone +91 22 5552 4200
Telefax +91 22 5552 4225 / 4597
Email zoom.television@zoom-television.com

HOME PAGE
www.zoom-television.com