DATE AND YEAR OF LAUNCH
October 2004

PROMOTERS
Discovery Communications Inc.

MANAGEMENT TEAM
Deepak Shourie, EVP & Managing Director
Rahul Johri, Senior Vice President - Advertising Sales
Aditya Tripathi, Vice President - Lifestyle Networks

USP
Lifestyle and entertaining programming

TARGET GROUP
Ubran, upscale audience with an apirational outlook

PROGRAMMING STRATEGY
Unique genres, entertaining and aspirational content

BIG IDEA FOR 2006
India Commissions

DIRECT COMPETITION
English entertainment channels

TAGLINE
Get a Life!

DISTRIBUTION
22 million subscribers (distributed through OneAlliance)

SATELLITE
Pas 10

CONTACT ADDRESS
9/1B, Qutab Institutional Area, Aruna Asaf Ali Marg, New Delhi - 110 067

HOME PAGE
www.travelandlivingindia.com