|
After
completing a highly successful 26 weeks during which
National Geographic Channel's (NGC) VP marketing Rajesh
Seshadhri claims to have beaten Discovery in the TRP
ratings in 18-20 of those weeks, NGC yesterday (29
January 2006) kicked off a new series - Megacities.
The
first episode had a local flavour in that India's
financial capital Mumbai was featured. The other peer
cities in the series include the only another Asian
city - Hong Kong -, two European cities - London and
Paris-, three cities from North America - Uncle Sam's
(or Sham's) good ole New York and the gamblers delight
Las Vegas, Mexico's Mexico city, and last but not
the least Brazil's Sao Paulo.
The
criteria for picking each city is - It must have a
population of at least 10 million, there must be a
predominant feature in the city - the city must depend
heavily on that feature and it must have good infrastructure,
or as in the case of Mumbai great plans for improving
the infrastructure. Hence there is no city from Africa
or Australia and Tokyo or Shanghai are conspicuous
by their absence.
The
Mumbai episode highlighted the importance of the city's
150-year-old railway network, which carries more passengers
per kilometer than any other railway on earth tallying
up to a mind-numbing 6 million commuters a day and
still having one of the best safety records. The serial
meanders through this lifeline of Mumbai, touches
the dabbhawalla who have awarded Six Sigma - the highest
rating by Forbes magazine - the humble dabbhawallas'
peers are General Electric and Motorola. Six sigma
signifies less than one error in a million transactions.
These are just some of the interesting facts brought
to light in the Mumbai episode.
However,
since the Mumbai episode was shot sometime early last
year, the deluge that submerged the city on 26 July
2005 was absent. Also conspicous by its absence was
the daily job commute done by lakhs of people between
Mumbai and Pune, Mumbai and Nasik and Mumbai and Vashi.
At times this can be an awful experience and is a
clear sign of the city's infrastructure being stretched
to the limit.
The
extremities of the city were not mentioned - though
Navi Mumbai did get decent exposure on the show. Missing
were mentions of Kasara or Karjat (technically in
Thane district) or the last station on the Western
line (Virar). The narrator was not clear whether the
total track length is 300 kms or the route length
is 300 kms. If it is the former, then this would be
a blunder.
Despite
all this, the episode on Mumbai was definitely worth
watching because it opens the viewers' eyes to so
many facets about this amazing megapolis that have
been taken for granted.
Not surprisingly,
Seshadhri exudes confidence that the series will do
well.
Also Read:
Mumbai
is on NGC's 'Megacities' next year
|