Lintas Media Guide 2006 Movie channels gain in HSM; main Bangla channels lose share

Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year gone by. Released by Intellect, a part of the Lintas Media Group, it studies all genres; television, print, radio, internet, cinema, outdoor and gives a break up of the media environment and general media industry trends of last year.

In the second of the series, we take a look at the channels that dominated 2005 in the Hindi speaking markets as well as in the East, Tamil Nadu, Kerala and Karnataka.

While Star Plus continued to reign supreme in the Hindi speaking market, Hindi movie channels like Max and Zee Cinema have managed to strengthen the position of the genre in 2005.

In the Hindi speaking markets, Star Plus continued to enjoy its leadership position throughout 2005. Its channel share, however decreased by one per cent last year to 19 per cent as compared to 2004‘s 20 per cent in the C&S 4+ SEC ABC Hindi speaking markets between week 40 - 44. Sony and Zee‘s channel shares, on the other hand, too dipped by a per cent last year to settle at six per cent and four per cent respectively.

Meanwhile, movie channels like Max and Zee Cinema gained momentum and overall managed to their strengthen the position of the genre in 2005. While Zee Cinema, which didn‘t figure in the 2004 charts, managed to rear its head with a channel share of five per cent; Max retained its channel share of five per cent in 2005. Thus, strengthening the movie genre in the overall pie.

Cable channels in the Hindi speaking markets too shed their numbers from 13 per cent in 2004 to 11 per cent in 2005. The channel share of DD1 dipped in 2005 from that of four per cent in 2004.

Also, the basket of "other" channels increased from 46 per cent in 2004 to 50 per cent in 2005 in the Hindi speaking markets.

In East India, as cable penetration increased, DD7 as a viewing choice of people reduced. Regional channels too suffered as ETV Bangla and Aakaash Bangla each lost two per cent market share last year as compared to a market share of 17 per cent and six per cent in 2004. Zee Bangla too lost one per cent in 2005 with a channel share of four per cent.

Star Plus, on the other hand, gained one per cent and stood with 12 per cent channel share. Sony managed to hold on to its share of five per cent, whereas Zee TV and Zee Cinema both managed a four per cent channel share in 2005.

In Tamil Nadu, Kalanithi Maran‘s empire continues to reign supreme. While the flagship channel - Sun TV - continues to rule with a channel share of 49 per cent, its sibling KTV has emerged as a frequency builder with a channel share of 12 per cent in 2005. Two other Sun channels Sun Music and Sun News also made their presence felt with channel shares of six per cent and two per cent respectively.

On the other hand, while specific time bands of Vijay TV and Jaya TV are doing well, both channels had a share of five per cent each in 2005. Jaya TV‘s share went down by one per cent in 2005, while that of Vijay TV‘s remained status quo. The share of "Other" channels dropped in Tamil Nadu from 17 per cent in 2004 to 14 per cent in 2005.

In Kerala, Surya TV and Asianet have been loosing their share to other channels. While Surya TV‘s share fell from 27 per cent in 2004 to 22 per cent in 2005, that of Asianet fell from 25 per cent to 23 per cent. "Other" channels have gained share from 24 per cent in 2004 to 31 per cent in 2005.

On the other hand, in Karnataka, while Udaya leads in terms of channel share, Ushe TV has been emerging as a frequency builder. Udaya‘s shares increased from 17 per cent in 2004 to 21 per cent in 2005. ETV Kannada, on the other hand, managed to retain its share of 12 per cent through 2004 and 2005, while Sun TV‘s shares in Karnataka dropped from seven per cent to nine per cent.

Stay tuned for the next in the series...

Latest Reads
Understanding the design industry in India

Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.

MAM Marketing Brands
“Inspire and Be Inspired”at “D-CODE” - The debut edition of The Advertising Club’s India Digital Review

Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brands core marketing strategy.

MAM Media and Advertising Ad Campaigns
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands.

MAM Marketing Brands
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns
Kalyan Jewellers celebrates silver jubilee

Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories