Of course, the specials have already been flagged off in a bid to build up viewer
interest leading up to June. One such initiative last month was Fifa World Cup
Stories. Six episodes of half an hour duration provided different angles to chapters
of the event.
show featured stories on the most surprising and shocking results in the World
Cups, Golden Boot winners of the previous editions, dramatic penalty shoot outs,
young stars of the sport and rise to top of some of the underdogs.
To Play, airing Mondays to Fridays till early May, was a series on some of
the best soccer stars the world has witnessed. The 13-episode series brought alive
the magical moments from World Cup performances of Pele, Maradona, Baggio, Platini,
Beckenbauer and others.
Preview, a 16-spisode series running from 3-24 May is another programming initiative.
Mondays to Fridays, this previews the 2006 Fifa World Cup Germany through exciting
blend of originally shot footage from qualifiers and other innovative feature
series will bring to life the football-ing passion and current form of all qualified
nations. The series will profile stars, coaches and will also analyse each nation's
prospects against teams within their groups.
other programming line-up include the six-episode Fifa Stories, Fifa Official
Films (13 episodes till 19 May) that will ferret out films from the Fifa archive
to research fascinating histories of the some of the most successful nations in
World Cup football.
feed: Another strategy that sports channels are following is having feed in Hindi
for special events. ESS is no exception.
cater to the Hindi speaking markets, ESS will have a special Hindi feed. This
will help ESS broad base the appeal of soccer for those who do not understand
English and for those who might have difficulty following the accents of ESS'
The sponsors on ESPN and Star Sports, including Fifa
global associates, include Coca Cola India (presenting sponsor) Bharti 'Airtel'
Cellular (joint presenting sponsor), Adidas India (associate sponsor), Mirc Electronics
(associate sponsor) and IOC (associate sponsor).
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