Jaya TV 'game' for news

At Jaya TV, KP Sunil is preparing for a bigger role. As head of news, he is eagerly waiting for the news and current affairs channel to launch in a market that is occupied only by Sun News.

The question is: When? Run by close associates of Tamil Nadu chief minister Jayalalitha, insiders say it is bound to happen before the state elections that are due in May 2006. But Jaya TV had hatched plans for the last few years of floating such a channel. So will it take birth this time?

Matters are moving. Permission has been obtained to run a teleport and a second channel. "We are only awaiting approval from Wireless Protocol Clearance for the channel. The teleport should be operational within six months," says Jaya TV vice president of administration and legal S Ranganathan.

A bouquet of channels is what Jaya needs if it has to do serious combat against Sun Network which has a fleet of four strong Tamil language channels - Sun TV, Sun News, movie channel KTV and Sun Music. Even Raj Television Network has two channels - Raj TV and Raj Digital Plus.

Jaya Plus will primarily be a news and current affairs channel but have small doses of talk shows and quiz programmes. And it will be politically aligned towards Jayalalitha. Admits Sunil, who will head the news channel: "No channel including CNN is neutral. The channel will be as politically neutral as Sun News or Doordarshan is."

Sunil believes the channel can have a different positioning and still gather in audiences. "We will have 7-8 fresh news bulletins. Unlike the other news channels, we will have no repeat telecast of the same news. In between, we will have district level news," he says.

How big will the team be? "We are already 150 people. We will add another 20 per cent staff," says Sunil.

The bouquet will not end there. Plans are on to apply uplinking permission for a third channel. "Once we have our teleport, it will be viable to have more channels in the bouquet," says Ranganathan.

The company is also pushing for growth in overseas markets. Recently, a deal was signed with Malaysia‘s Astro All Asia Network to provide programmes. ATN channel in Canada is also carrying Jaya TV‘s programmes. Besides, the channel is available on Pehla direct-to-home (DTH) platform since late last year. "We are likely to have more subscription revenues from overseas markets in future," says Ranganathan.

The company‘s earnings from advertising have grown by Rs 100 million last fiscal. Says Jaya TV vice president marketing K Balaswaminathan, "We touched Rs 600 million in the last financial year." But this is far below what Sun earns.

The challenge for flagship general entertainment channel Jaya TV is to grow the audience share. The channel is banking on a new SMS-based live interactive game show, which is likely to be launched in the prime time as a weekly in August.

Gameshows, in fact, have been Jaya‘s trumpcard. Jackpot, anchored by popular actress Khushbu, is the most successful show and has been running for the last three years. "Though the original Zee TV show Family Fortunes ran only for one year, we have the Tamil version delivering for us," says Balaswaminathan.

The production cost of Jackpot is in the range of Rs 80,000 to Rs 1,00,000, according to a source. The new gameshow will cost around that range, he adds.

Movies is another area where Jaya TV is planning to be aggressive. The company has acquired rights to two blockbuster movies released this year, Mumbai Xpress and Sachien. "The cost of movies has gone up while there is a limit on the revenue realisation. But we have got to run the race. Movies can be seen as investments," says Jaya TV vice president programmes and operations Murali Raman.

Adds Balaswaminathan: "We have a variety of programming. We have talk shows and game shows. We do not rely only on daily soaps." No wonder while Sun has 13 soaps daily, Jaya TV telecasts only six.

That is forced in a way, as Sun has a strong line-up of soaps. Jaya‘s strategy is to tap the viewer segment which is more bent on non-soap programmes like game shows and comedies. Last year, the channel launched a talk show Achamillai Achamillai with popular actress Lakshmi as anchor.

One major property added to the programming line up as part of Jaya TV‘s makeover last year was dubbed Hollywood movies. Jaya TV telecasts Hollywood blockbusters on Saturdays at 9:30 pm. For a 90-minute movie, Jaya TV‘s ad inventory could be approximately 1200 seconds. The channel charges Rs 4000 for a 10-second slot, says Balaswaminathan.

Events is something Jaya TV is planning to return to. Last year, the channel had no event-based programming line up.

For over five years, Jaya TV may have found the going tough as a lone channel. But will the task get easier even after forming a bouquet to take on Sun Network? A senior executive in the company sums it up the best way: "We will have to take a long and bumpy ride before we can even know the answer."

Latest Reads
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories