Bipasha, what is the raaz of your jism?
if there's a great script, great director and if it
requires showing skin?
- The only thing I can do is kissing.
Your husbands Shahrukh and Hrithik are dealing with
the most beautiful women, working with them day in
and day out. Are there any insecure moments?
Gauri Khan shoots back, "I pray to God if Shahrukh
has to be with somebody else then please help me find
someone for me too."
are just a few snippets of some of the zaniest chitchat
on the premiere chat show on Star World 'Koffee
with Karan'. Some questions leave the celebs squirming
on their seats while the answers have the viewers
queuing up for more. And not many of these questions
have ever been asked on the small screen before.
master of 70 mm, talented producer, director and scriptwriter
- K Jo as many would like to call him - has written
a new script on the boob tube. With his bold and sassy
show he has changed the way chat shows are being conducted
on the tube. Launched a few months ago, the show has
millions of viewers riveted to the small screen as
host regales the audience with great elan and panache.
sum up the show: it's one hour of chatter and banter
on a glossy set with gossipy and the most entertaining
questions asked with a rather cheeky smile. There's
a tongue-in-cheek element to the show as the host
goes beep beep with his lie-o-meter. And of course,
a certain mysterious chemistry between the celeb-combos
adds on to the imagination of viewers.
have been other celebrity shows on the same platform
(read Rendezvous with Simi and The Cover
Story) but none has created the kind of euphoria
that this one has. Even in terms of numbers the show
has been brewing magic for Star World. Analysts feel
that the show cuts across regular SEC A & B viewers
for the English entertainment channel and has been
able to rope in viewers
a cross section of society. No wonder, it has also
emerged as the highest-rated show on an English entertainment
channel. To quote from TAM data in five metros, the
Abhishek & Preity episode (11.3.2005) also managed
to create history as the highest-rated show by delivering
1.82 TVR. This implies the show has cumulatively reached
out to a whopping 7.6 million audience till date.
As compared to the other channels, Zee English and
AXN, the show is the most watched one in its slot
commanding a staggering 78 per cent of the eyeballs.
the Karan magic.
what has really catapulted the show to such great
heights? The answer perhaps lies in asking another
question; why does a page 3 of a newspaper or a gossip
column of a magazine work? It's all about the viewers
getting a certain voyeuristic delight in the information
shared. Viewers have time and again proved that they
love to see that the larger than life stars have an
Achilles' heel. The masala gossip also provides
a right mix of conversation over a steaming cup of
tea or coffee. Be it in college, canteens or cigarette
breaks in the corridors of office.
apart from the fact that gossip, especially Bollywood
gossip, sells, it's probably the finer details of
the show and the way the savvy host gets down to the
business of chatting that has set the show apart from
the likes of the Simi Garewal show or a Vir Sanghvi
show. And as the buzz goes for chatting with friends,
the Kuch Kuch Hota Hai director was paid a
whopping sum of somewhere around Rs 4 crore for a
52-episode series, though the channel refuses to confirm
USP of the show is clearly the director-turned-savvy
anchor who has given the small screen his best shot.
People close to him say that he has ventured where
many from the film industry fear to tread. Not just
that, he understands the impact of TV and for him
it's all about being himself. To quote him, "I've
always wanted to host a talk show on TV. And I always
wanted to interview two people instead of one."
the choice of two celeb-combos like Bipasha Basu and
Lara Dutta, Shah Rukh and Kajol, Amitabh and Abhishek,
Shabana and Shobha De; has been enough to set the
small screen on fire and add the mirch-masala to the
idiot box. The conversation brews hot stuff as most
of the time Karan shares a rather 'kuch kuch'
intimate relationship with guests. Apart from uncovering
the 'other side' of his guests, there is the rapid
fire round which reveals a lot about the celeb.
extempore chat is also all about uncovering the real
face of the celebs behind their public persona. Coming
out rather vulnerable, the stars bare their hurt,
pain, friendship, love and life. So, there's parting,
reunion and many more revelations on the show. Like
a confession coming from a low-key director like Sanjay
Leela Bhansali, "I have no friends in the industry.
Aishwarya is one of the very few people I can talk
to for hours."
Looking forward, the channel plans to have a Kooler
Koffee with Karan for the next season; where there
will be people from all walks of life. Delving a bit
deeper and understanding the format here we present
a case study of the show, in terms of how the idea
germinated; the format, pitch and USP of the show
and selection of the celebrities.