Disney
and Cartoon Network puts and 'Ad' signage on its ad
banners; whereas Hungama TV at present has no advertising
on its website. However, Mehta is looking at getting
advertisers to hop on the website very soon.
Krishnani
offers, "Our website is a brand extension of
Cartoon Network as it allows Network fans to experience
the magic of Cartoon Network toons beyond the realm
of television. We ensure that all our promotions are
fully integrated and have an on-line element in the
same, offering the consumers and clients a 360 degree
brand experience. Therefore, many advertisers on the
website are the same as our on-air advertisers."
Disney
has not sold space to any advertiser till now, but
whenever its channels run a contest, the banner of
the same is put on the website where the logos of
the contest sponsors are mentioned.
"Our
websites currently have Hong Kong Disneyland's banner.
Whenever we are doing any contest or stunt on the
channel, the on-air sponsor gets online presence as
well, which adds to the partners' 360 degree exposure,"
says Shah.
On
the other hand, advertisers on Nicksplat.com include
telcos, movies and toys makers. "Clients understand
the power of Nick in speaking directly to kids. A
number of clients, depending on budget, try to tie
in their on-air advertisements with an online presence
where we can run contests or games for them,"
says Tan.
Animax'
Tsui on the other hand avers, "The Animax website
serves mainly as an information platform for viewers,
and provides support for marketing activities organised
by marketing partners or advertisers. An advertiser
could be offered online exposure on top of on-air
exposure for a wider audience reach."
