iWorld

Tooning on the worldwide web

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2016/02/02/Nickelodeon.jpg?itok=NK69oWCe

'Come on girls, queue up in a single file and head to the computer lab,' was a line my school teacher used once a fortnight.

In the not-so-long-ago school days, kids had the 'privilege' to access the computer (minus the internet connection of course) for just an hour a week or sometimes a fortnight.

Today, it's a world away from all that. Tech-savvy kids are now in abundance and many a tween probably knows the whole kit and caboodle surrounding the worldwide web (WWW) far more than their parents.

This is an opportunity that kids' channels are logging on to big time.

Kids are now extending their enjoyment of TV viewing by finding their favourite characters and games on the channels’ websites. No children’s TV channel is without its corresponding web world brimming with games, contests and the paraphernalia that kids are interested in.

While from the leaders in the space, Cartoon Network, to the homegrown Hungama TV, everyone is vying for maximum eyeballs on television; they are also doing so for mouse-clicks!

Website features

Oftentimes, the URL of the website is flashed on the channels during commercials or during a contest promotion. taking it even further, Nick's on-air channel ID has its website URL as a permanent fixture.

Downloadable games, wallpapers, interactivity, contests, blogs and what not! It's all there. Affiliated websites also provide additional information relating to favorite TV shows with special microsites dedicated to characters and shows.

Turner's two channels Cartoon Network and Pogo have separate websites - www.cartoonnetworkindia.com and www.pogotv.com; Disney India's website www.disneyin.com has microsites for the Disney Channel and Toon Disney. Hungama TV's website is called www.hungamatv.com. Animax and Nick are the two channels that don't have an India-specific website. These channel's websites - www.animax-asia.com and www.nicksplat.com - cater to the Asian region.

Says Cartoon Network and Pogo India marketing director Vivek Krishnani, "Our channel website provides a fully interactive experience for Cartoon Network fans featuring on-line games, contests, information on network shows and the toon stars, e-cards and downloadable goodies and programming information and schedules."

According to Hungama TV programming head Zarina Mehta, "The site aims to create a parallel medium to reach kids. This means that the content has to be more broadbased and has to move a few steps beyond the scope of the Hungama brand. The critical factor in executing the above is to ensure that the integration between online and on air content is seamless. All our on-air and on-ground event sponsors automatically get a online presence. We are also looking at developing specific properties to cater to certain advertiser requirements. All priority one shows will have an online add-on component and this would be promoted through the website."

"Animax' website has TV schedules, synopses of shows, as well as cool online activities like trailers of upcoming shows, celebrity interviews, streaming of music videos (either Animax's own music videos or soundtracks from the current anime titles on the channel), as well as contests," says Animax Asia vice president programming Betty Tsui.

Unique Nick Quotient
Nicksplat.com was launched in July 2004. Since then, some significant trends are:
1)

Unique visitors increase by an average of 60 per cent every month.

2) Page views increases by an average of 18 per cent every month.
3) Membership has grown by an average of 15 per cent every month since we started.
4) Average length per visit is 13 minutes!

Nicksplat.com hosts at least two contests every month where kids win special Nick premiums, movie tickets and videogames under the section "Win Nick Loot."

Walt Disney Television International (India) director marketing and communications Tushar Shah opines, "Since launch, all the contests that we had on both our channels have been linked back to the websites. The websites have been used as one of the entry mechanisms for all contests. In fact, for the Kim Possible Code Tod contest, we had more than 57,000 entries through the Disney Channel India website alone."

Birthdays are a major hit with kids and hence it is very much on the kids' channels radar. Cartoon Network too has a property called Cartoon Network Birthday Blast, which is promoted on the website.

Nick also has its birthday special. "We allow kids to enter their birthdates on SpongeBob Birthday Bop page and SpongeBob will wish them a happy birthday on-air during their birthday month," said Tan.

Disney makes it a point to integrate the website in all their marketing endeavors. "Birthday Bhoot, our on-air birthday property, has a website leg as well, as did the Tarzan Jungle Josh Contest and so on," points out Shah.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/zee-tv%20%281%29.jpg?itok=uqmpsK6N
'Sa Re Ga Ma Pa Li’l Champs' on Zee TV via dittoTV

Sa Re Ga Ma Pa, a singing talent hunt show, is back with a bang! Hugely popular over the last 22 years, the show is set to launch the sixth season of its sub series for kids on 25 February. Li’l Champ fans can watch the show live as it airs on their smartphones on Zee TV, available only on dittoTV.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/viu%20%281%29.jpg?itok=9o5ylNuf
Viu enters Middle East, to provide buffer-free content

Video-on-demand (VOD) service provider Vuclip has launched Viu, a direct to consumer VOD service, in the Middle East. The platform is already available in Indonesia, Malaysia, India, Hong Kong and Singapore.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/youtube%20%281%29.jpg?itok=VjFzK0wR
YouTube FanFest returns with AIB, Abish Mathew & Vidya Vox

Shout out to all the YouTubers in town. Mumbai, the city of dreams, is all set to host the fourth YouTube FanFest on 24 March. The event will take place at JioGarden, Bandra Kurla Complex. Every year, YouTube brings together top YouTubers from around the globe for a live performance and fans get...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Rachel-do-Valle%20%281%29.jpg?itok=_Acmt_dK
Brazilian TV Producers rebrands as Brazilian Content as per AV trend

Brazilian TV Producers, BRAVI’s export programme, in partnership with Brazilian Trade and Investment Promotion Agency (Apex-Brasil), will change its name to Brazilian Content from 6 March 2017, and will showcase the new brand at Rio Content Market.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/bruce%20%281%29.jpg?itok=UE7AcSBa
Bruce Anderson announced as Dejero CEO

Dejero, an innovator in cloud-managed solutions that simplify the transport of live video and real-time data across remote or mobile IP networks, has announced Bruce Anderson as its new CEO, taking over from Brian Cram who has headed the company for the last five years.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Kumar%20Ahuja-800x800.jpg?itok=vbToTchE
Eros Now partners SpeedPay, bundled with BSNL

MUMBAI: Over-the-top (OTT) Bollywood entertainment platform Eros Now has partnered with SpeedPay, a multi-purpose offline wallet and Indian state owned telecommunications provider, Bharat Sanchar Nigam Ltd (BSNL). With these partnerships, the OTT platform will now be bundled across all the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/bobbles%20%281%29.jpg?itok=LTEeg7Ky
Bobbles DTH/OTT offers top Indian TV channels in Europe

Bobbles.tv, the German provider of pay-TV packages for expats in Europe, has launched an entertainment platform for Indian viewers. The platform currently offers 16 TV channels from both, Hindi and English languages.

iWorld Pay-Per-View
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/park-jin-hyo-800x800.jpg?itok=vKr83R3Q
Mobile Congress: SK Telecom to discuss 5G commercialisation with Nokia & Ericsson

MUMBAI: SK Telecom has announced that it will participate in the 2017 GSMA Mobile World Congress to be held from 27 February to 2 March, at Fira Gran Via, Barcelona, Spain. The company has set this year's theme as "Connect Everything" and will be showcasing a wide variety of innovative technologies...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Gopal%20Vittal%20and%20Sigve%20Brekke.jpg?itok=rUypukfA
Airtel to take ownership of Telenor's India operations

MUMBAI: Telenor ASA, on 23 February, entered into a definitive agreement with Bharti Airtel Limited (Airtel), whereby Airtel will take full ownership of Telenor India, subject to regulatory approvals. Airtel is India’s largest wireless operator with over 269 million subscribers and a revenue market...

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories