 |
| Title
|
News
Media Management |
| Author
|
P
K Ravindranath |
| Publisher
|
English
Edition Publishers and Distributors (India)
Pvt Ltd. |
| Price |
Rs
95 |
|
| About
the book |
News
Media Management is a study of the manner in which
the Indian publishing houses function. The book
analyses the changing role of the media in an era
of commercialisation. It encompasses the syllabus
of the University of Mumbai for its Bachelor of
Mass Media course. But then, the author does go
beyond the syllabus and looks at the whole business
of running a news media.
Lucidly written, some of the interesting chapters
in the book include - Launching a new publication,
site or channel, Future of the mass media and the
Structural Transformation of Newspaper industry.
For the lay reader, the book could come as a revelation.
Few would be aware of working conditions in the
media. |
| About
the Author |
P
K Ravindranath has been a journalist for five decades,
based in Mumbai. He has been associated with several
prominent newspapers and journals in India and abroad.
He has several books to his credit including `Chandrasekhar:
A Political Biography,' Press Laws and ethics of
Journalism, Regional Journalism and several other
translations of Malayalam classics into English.
He also lectures on media in several prominent colleges
in Mumbai for students of the Bachelor of Mass Media
Course. |
|
| |
|
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