 |
| Title
|
Shift
Inside Nissan’s Historic Revival |
| Author
|
Carlos
Ghosn And Philippe Ries |
| Source
|
India
Book Distributors Bombay Ltd |
|
| About
the book |
When
Carlos Ghosn (pronounced like "phone")
was named COO of Nissan in 1999, the company was
running out of gas and careening toward bankruptcy.
Eighteen short months later, Nissan was back in
the black, and within several more years it had
become the most profitable large automobile company
in the world. In Shift, Ghosn describes how he went
about accomplishing the seemingly impossible, transforming
Nissan once again into a powerful global automotive
manufacturer.
The Brazilian-born, French-educated son of Lebanese
parents, Ghosn first learned the management principles
and practices that would shape his decisions at
Nissan while rising through the ranks at Michelin
and Renault. Upon his arrival at Nissan, Ghosn began
his new position by embarking on a three-month intensive
examination of every aspect of the business. By
October 1999 he was ready to announce his strategy
to turn the company around with the Nissan Revival
Plan. In the plan, he consistently challenged the
tradition-bound thinking and practices of Japanese
business when they inhibited Nissan's effectiveness.
Ghosn closed plants, laid off workers, broke up
long-standing supply networks, and sold off marginal
assets to focus on the company's core business.
But slashing costs was just the first step in Nissan's
recovery.
In fact, Ghosn introduced changes in every corner
of the company, from manufacturing and engineering
to marketing and sales. He updated Nissan's car
and truck lineup, took risks on dynamic new designs,
and demanded improvements in quality-strategies
that quickly burnished Nissan's image in the marketplace,
and reestablished the company in the minds of consumers
as a leader in innovation and engineering.
Like the bestselling memoirs of Jack Welch, Lou
Gerstner, and Larry Bossidy, Shift is a fascinating
behind-the-scenes look at what it takes to transform
and re-create a world-class company. Written by
one of the world's most successful and acclaimed
CEOs, Shift is an invaluable guide for business
readers everywhere. |
| About
the Author |
| Carlos
Ghosn joined Nissan as COO in June 1999, became
president a year later, and in 2001 assumed the
position of president and CEO. Born in Brazil to
Lebanese immigrants, he was educated in France,
where he earned engineering degrees from tcole Polytechnique
and l2cole des Mines de Paris. He was chief operating
officer of Michelin in Brazil before becoming COO
of Renault and then taking over the reins of Nissan.
In the spring of 2005, Ghosn will become the CEO
of Nissan's parent company, Renault, while continuing
as CEO of Nissan. |
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