Television

News channels make entertainment statement

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/03/news-channel.jpg?itok=NOjmp3qm

And so the great Indian election season has come to a close with results that will have shocked even the most ardent Congress supporter.

Election results apart, the last two months have also been polling season on the news channels and each one has been at it with a vengeance. This opinion poll and that exit poll and what have you poll threw up contrary results that swung this way and that like a political weathervane in the thick of a storm. Indeed what stuck out like a sore thumb was that all the polls had one thing in common: they were all way off the mark in terms of the final outcome.

And considering that all the poll pundits got egg in their faces in last year?s assembly elections to the four states of Rajasthan, Madhya Pradesh, New Delhi and Chattisgarh, it does say something about the value of such admittedly mammoth and complex exercises.

The situation as it stands is that Prannoy Roy?s NDTV has come out of all the hustings hustle bustle with the most to crow about. Not because it got it right but it got it less wrong than its rivals. Admittedly though, there is an area where it can certainly claim credit. And that is in that it was able to get a feel of the way the political winds were blowing better than any other news channel. Did the oodles of experience he has gained covering at least four elections as a psephologist-commentator help him get it more right than the others? Probably.

And what has the whole experience been like for the viewer? One thing they did not get was clarity as to the outcome of what is without doubt a landmark election exercise. But there is no denying the whole exercise had huge entertainment value. There was suspense, drama, emotions, action. All the ingredients that go into making a great story. And the news channels certainly told it well. Though they did stretch the truth somewhat in the telling.

And even as the news channels wind down from what has been a heady two months (the news focus baton changed hands from the cricket field to the political arena), indiantelevision.com has been thoroughly engrossed throughout. Though there have been times when the exercise verged on the silly, all-in-all it did point to one fact - that when it comes to the news business, Indians can take on the best.

The clutch of news channels fared well in their election debut. A point that came through was that despite the myriad news channels all reporting on essentially the same things, there were enough differentiators in their individual approaches to preclude complaints of clutter and conformity. All a far cry from the charge levelled at the Hindi entertainment channels this time last year (not so much now it must be admitted) that they were all dishing out similarly undistinguished fare.

There were innovative satirical ways of making the elections less dull fare going by the efforts of NDTV?s Gustakhi Maaf and Double Take, Star News? Poll Kholl and Sahara TV?s Dharti Pakad. A touch of what has been done with cricket was attempted on news television with little animated political cartoons jumping around aping the somewhat farcical mannerisms of the netas. The keyline of these efforts being to make political television journalism fun, alive and ever changing.

The conclusion: Exit and opinion polls should carry a statutory warning: "Willing suspension of disbelief beneficial to health when viewing exit/opinion polls."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Marathi_BARC.jpg?itok=DUC_6K8L
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories