Television

News channels make entertainment statement

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/03/news-channel.jpg?itok=FQ0SCCcA

And so the great Indian election season has come to a close with results that will have shocked even the most ardent Congress supporter.

Election results apart, the last two months have also been polling season on the news channels and each one has been at it with a vengeance. This opinion poll and that exit poll and what have you poll threw up contrary results that swung this way and that like a political weathervane in the thick of a storm. Indeed what stuck out like a sore thumb was that all the polls had one thing in common: they were all way off the mark in terms of the final outcome.

And considering that all the poll pundits got egg in their faces in last year‘s assembly elections to the four states of Rajasthan, Madhya Pradesh, New Delhi and Chattisgarh, it does say something about the value of such admittedly mammoth and complex exercises.

The situation as it stands is that Prannoy Roy‘s NDTV has come out of all the hustings hustle bustle with the most to crow about. Not because it got it right but it got it less wrong than its rivals. Admittedly though, there is an area where it can certainly claim credit. And that is in that it was able to get a feel of the way the political winds were blowing better than any other news channel. Did the oodles of experience he has gained covering at least four elections as a psephologist-commentator help him get it more right than the others? Probably.

And what has the whole experience been like for the viewer? One thing they did not get was clarity as to the outcome of what is without doubt a landmark election exercise. But there is no denying the whole exercise had huge entertainment value. There was suspense, drama, emotions, action. All the ingredients that go into making a great story. And the news channels certainly told it well. Though they did stretch the truth somewhat in the telling.

And even as the news channels wind down from what has been a heady two months (the news focus baton changed hands from the cricket field to the political arena), indiantelevision.com has been thoroughly engrossed throughout. Though there have been times when the exercise verged on the silly, all-in-all it did point to one fact - that when it comes to the news business, Indians can take on the best.

The clutch of news channels fared well in their election debut. A point that came through was that despite the myriad news channels all reporting on essentially the same things, there were enough differentiators in their individual approaches to preclude complaints of clutter and conformity. All a far cry from the charge levelled at the Hindi entertainment channels this time last year (not so much now it must be admitted) that they were all dishing out similarly undistinguished fare.

There were innovative satirical ways of making the elections less dull fare going by the efforts of NDTV‘s Gustakhi Maaf and Double Take, Star News‘ Poll Kholl and Sahara TV‘s Dharti Pakad. A touch of what has been done with cricket was attempted on news television with little animated political cartoons jumping around aping the somewhat farcical mannerisms of the netas. The keyline of these efforts being to make political television journalism fun, alive and ever changing.

The conclusion: Exit and opinion polls should carry a statutory warning: "Willing suspension of disbelief beneficial to health when viewing exit/opinion polls."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/IPL.jpg?itok=iIZaX8vP
IPL net realisation up, digital ad revenue grew astronomically as compared to TV

MUMBAI: How have the businesses of brands, advertisers and the allied industry changed since the advent of one of the most popular sporting events -- IPL. The net realisation of IPL property has gone up by five per cent despite the depreciation of the rupee against the US dollar.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/KBC.jpg?itok=vQxpCX7O
Sony nets 11 KBC sponsors, ad inventory almost sold out

MUMBAI: Five days from now, when Kaun Banegi Crorepati (KBC)  fans tune into the iconic Amitabh Bachchan-hosted long-running millionaire game show)  on Sony Entertainment Television (SET) from 9 pm to 10:30 pm, they will come across quite a few innovations. For one, they will notice that KBC in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/goel_0.jpg?itok=E8EnbUu2
Jawahar Goel raises alarm of emerging Star cricket monopoly (updated)

This is Jawahar Goel at his inimitable best. The TV industry old timer and chairman & MD of India’s largest satellite TV distribution platform Dish TV.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/abp_0.jpg?itok=QUHQx6eH
ABP News TV says it has crossed 7-mn mark on Twitter

@abpnewstv, the Twitter handle of ABP News, has claimed to have crossed seven million followers. This growth, ABP says, has been fuelled by what it called real-time updates and engaging content on latest news and happenings from across India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/amit-nair.jpg?itok=EXBgTfgm
Men@10's unique content to help Living Foodz sustain its position, says Amit Nair

Watch your favourite lifestyle shows this month, as Living Foodz' ‘Men@10’ has got under way; it airs every Monday to Friday between 10 - 12 midnight. Living Foodz business head Amit Nair said, “Living Foodz has sustained its position in the lifestyle genre, owing to its unique content. Our shows...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mohan.jpg?itok=n7ztN1Qm
Carnival Cinemas appoints Mohan Umrotkar as CEO

Spearheaded by Dr. Shrikant Bhasi, Carnival Cinemas has appointed Mohan Umrotkar as its chief executive officer. He takes over from P. V. Sunil who has been elevated as the managing director of the company.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Dmitry%20Shishkin%20BBC_0.jpg?itok=lQAV7bYt
Why India expansion makes sense to BBC

MUMBAI: BBC is rising to the fact that expansion in India makes logical sense. With the proliferation of news sources, BBC is witnessing a mobile revolution especially in India, Asia and Africa. "It would be presumptuous to think that people would come to our websites just because we’ve launched...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_1.jpg?itok=I4RqQXC3
STAR, Zee & Times top media list, Airtel & Tata Sky entrenched

MUMBAI: STAR, Zee and Times have continued to lead in the list of top 10 media groups in India. The growth of television distribution firms, Business Standard reported, has been one of the major changes the listing has seen in five years. Bharti Airtel and Tata Sky are now well-entrenched in the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_0.jpg?itok=C2sUrpU-
English News, Religious & Music HSM genres lose: Chrome DM

MUMBAI: 'Sports - All-India' genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories