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This
day, one year back, as per an earlier government notification,
was when Indian homes were to experience addressability,
aka conditional access system or confusion, anarchy
and stupidity (depending on how you want to look at
it). Three hundred and sixty-five days later, CAS
is still to be implemented and has only got 'trapped'
in newer controversies.
So
much has been written about CAS till now that writing
another piece looks like an exercise in futility.
But considering the new developments, which we think
are more aimed at aiding delaying a decision on CAS
than resolving it, certain points need to be highlighted.
The
first issue that needs to be brought out, which may
upset a certain section of the cable industry, is
that whoever is propagating introduction of Trap (a
poor man's CAS with cheaper boxes, in layman's lingo)
--- and that includes selective leaks to the media
from sector regulator Telecom Regulatory Authority
of India too --- in India in place of addressability
through set-top boxes probably has a sadistic streak
in him/her.
If
in developed markets like the US --- an example that
is being cited to push the theory about Traps ---
only 20 per cent of the C&S homes have been 'trapped',
what guarantee is there that in an unorganised market
like India, it would be a viable and successful alternative?
Experts whom indiantelevision.com spoke to, opined
that in markets like the US, some success with Traps
has been achieved because cable, unlike in India,
are underground and chances of playing around with
the Trap and the cable attached to it is less.
What's
more damaging, criticism against a Trap is that it
does not conform to Bureau of India Standards norms
of finger printing, which would make hacking easy
--- something that is unlikely to enthuse broadcasters
who would have lesser control of re-distribution of
their signals. Still, what is surprising is that a
certain section of Trai is gung-ho on Traps.
And,
those in the cable industry who think that maybe this
technology would end all the ills in the industry
may think again. Because any mention of Trap would
send the industry and the government too, into a tizzy
and some more man-days would be lost on discussing
the pros and cons of Traps.
If
a certain portion of the blame can be put on the doorstep
of Trai, which was saddled with the broadcast and
cable sector just before the general elections last
year --- a political move, obviously, to get rid of
a hot potato --- for delaying matters, the present
government too, cannot be exonerated, though I&B
minister Jaipal Reddy has learnt quickly from his
predecessor and his mistakes.
The
present Congress-led government is totally opposed
to the introduction of CAS. The problem is that it
is unable to come out openly and spell it out in so
many words. Reddy has been attempting to handle the
situation diplomatically, but a certain section of
the industry (the cable industry) is not taking the
hints. Can Reddy be clearer when he says that "any
hasty implementation of CAS is ruled out"? And,
this he has reiterated several times, before and after
meeting delegation(s) from the cable industry.
This
reluctance on the part of the government, or lack
of adequate political indications, is another factor
why Trai is sitting over its recommendations on various
issues related to the industry, including CAS. The
past one-year's drama of notification, de-notification
and court cases relating to addressability, notwithstanding.
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