| Tête-à-tête
with members of the music group Swaraj - DJs Khushboo and Sean |
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"There's
nothing worse than watching a DJ who looks bored and doesn't
interact with the crowd" |
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| Posted
on 9 July 2003 |
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Sitars,
tanpuras and dhols mashed up with dance floor beats, rocky guitar
riffs and catchy vocal. International music with eastern influences,
is what music fans can expect at the MTV
Just Grind
bash that takes place at Mikano's on 11 July from 8 pm.
This
is the first time that MTV Just Grind
is
planning an initiative of this kind. It
will showcase the refreshing sound of Swaraj. DJ Khushboo will represent
it from Sonik Gurus, Nerm from Shiva Sound System and Sean Dinsmore
from the Dum Dum Project (DDP). Formed in 1997, Swaraj consists
of 20 DJs, musicians, producers and visual artists.
Indiantelevision.com's
correspondent Ashwin
Pinto
caught up with DJ Khushboo as well as Sean to find out what Mumbaiites
can expect to hear at the show, how the Asian beat has evolved over
the years as well as how the club scene in Asia and India compares
with the UK and US.
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What
can Mumbaiites expect from the show?
DJ
Khushboo: The latest cutting edge Asian fusion sounds
from the UK. Expect heavy dance floor beats, strictly no chill out
music. There'll be live music from Sonik Gurus incorporating vocals,
a beat boxing flute player, keyboards, bass and harmonium.
The
Sonik Gurus sound is very funky and eclectic, real uplifting party
music. Also, darker eastern drum 'n' bass and break beats from DJ
Nerm and Bollywood and Bhangra inspired Hip Hop from DJ Cavo of
The Dum Dum Project.
Sean:
Expect the unexpected! Swaraj is about no limits. So you will hear
the cutting edge of Asian sounds from the US/UK. The Dum Dum project
will come with a hip hop/bollywood/bhangra masala.
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When
did you guys join Swaraj and what was the goal?
DJ Khushboo: I started Swaraj in November 1997. We
began life as a four man DJ collective and have expanded into a
20-person crew incorporating three bands, many producers and musicians
based in London, New York and Bangkok.
I am glad to say that we're in the process of achieving my goal,
which was to set up an innovative international club night and record
label. We wanted to promote and develop the new Asian sound coming
from the UK to a point where it is no longer underground but a major
mainstream force.
Of course we can't do this on our own but we are the longest running
Asian fusion night in the world and we've played a big role in pushing
the sound at home and globally.
Sean:
DDP has been a Swaraj resident since 2001 and at that time it was
the only real alternative Asian club night going in the UK. The
goal was to break barriers and create a new sound.
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| "In
the case of DDP we have always been on the fringe because we're
from New York City and our sound has always been more streetwise
us sounding slower, more funky" |

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Would
you say that the Asian beat sound is today more sophisticated as
opposed to say five years ago?
DJ Khushboo: Definitely! Just come to Mikanos and
check out what we're doing. Most of the music you'll hear on the
night is our own, it's our own sound, which we have been developing
over the past few years and it's extremely sophisticated.
When
we started, there were a handful of producers and the sound was
basically Asian drum 'n' bass or bhangra, and the two scenes existed
independently of each other. That has all changed and there's a
stronger scene now, the production values have gone through the
roof over the last year or so in particular.
For
us at Swaraj, it was a case of getting in the studio and developing
our own fresh sound and ideas and this takes time. My vision for
Swaraj and Sonik Gurus in particular was to make a sound that has
as strong production values as the Basement Jaxx's and Daft Punk's
of this world.
Luckily,
being a club promoter I meet a lot of producers and musicians so
when was able to pull together guitarists, dhol players, flute players
etc and really sculpt the sound I was looking for.
Sean: It is hard to say. It's certainly more eclectic!
Five years ago it was all about Asian drum n bass. Now it's integrating
elements of Bollywood, bhangra, hip hop, and even r & b and garage.
It has grown a lot!
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Are
lyrics given any importance or is it just a matter of creating invigorating
sounds?
DJ Khushboo: Certainly commercially there's nothing
better than a good song but the beauty of dance music is that there
are very few boundaries musically and some of the most moving pieces
of dance music are instrumental.
But
at Swaraj the sound is becoming more song-based now as we develop
as producers and collaborate more with singers. Just about every
Sonik Gurus or Dum Dum track has a strong vocal element now. The
nature of the Shiva Sound System sound is such that there is less
emphasis on vocals.
Sean:
In the case of DDP lyrics are very important… from singing by Asha
Puthli and Bhagavan Das, to rapping by The1shanti - it's all part
of our sound.
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Is
there any message contained in the music you'll create?
DJ Khushboo: Yes - "Swaraj - it's your birthright"
Sean:
Yes there are many, but the overall message is one of unity and
oneness.
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There
has been criticism from some quarters that fusion has basically
led to confusion. The purity and uniqueness of different sounds
is being lost. Your comments.
DJ Khushboo: I think that's nonsense. There
is room for all kinds of music whether pure or 'fused'. Fusion leads
to new genres of music being created and all music is derivative
of other kinds of music anyway, just like all aspects of culture,
which are fluid and ever-changing.
So,
it's a bit of a chicken and egg situation but not something I worry
about too much. Personally I think it's very healthy to explore
different genres of music. That's at the core of the Swaraj ethos.
Sean:
Personally I think that's nonsense...there will always be classical,
devotional, etc. They are part of a great tradition. What we are
doing is something new, and fearful people always attack new ideas.
Those with open minds will embrace it! I get nervous whenever people
start talking about "purity". I am American, and all we are is purely
mixed. The small-minded would say we're mixed up. Ha! Ha! Maybe
they are right.
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What
musicians and groups have played a major influence in the lives
of you'll?
DJ Khushboo: In terms of Swaraj/Sonik Gurus I am influenced
mainly by the bands and producers around me but I have had a very
varied musical education too.
Being
a teenager in London in the eighties my first musical love was Indie
guitar music from the UK and I have always been into classic guitar
based stuff - The Beatles, Red Hot Chili Peppers etc. Then I got
heavily into dance music in the early nineties, I had lots of friends
who were DJs and was going out clubbing a lot. Then in the late
nineties the whole Asian fusion sound kicked off.
You
can hear all these influences in the music of Sonik Gurus, which
is my way of condensing all these ideas, and in a way periods of
my life into one sound and time.
Sean:
For me it's the Beatles, Ravi Shankar, the Asian underground movement,
R.D. Burman.
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"I
get nervous whenever people start talking about "purity".
I am American, and all we are is purely mixed"
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Are
you'll planning to collaborate on an album?
DJ Khushboo: We're collaborating all the time. Sonik
Gurus have just remixed Dum Dum's Punjabi Five 0 track which
looks like it's going to be a big record in the UK. Dum Dum will
soon be remixing Mo Bhangra Blues for the Gurus too, as will
Shiva Sound System.
The
next Swaraj compilation will be a platform for more collaboration
and we'll definitely be developing the whole Swaraj collective in
terms of record releases. We've already been collaborating in the
club nights, guesting on each other's performances. In London, the
Swaraj nights are becoming more elaborate in that way, I can't think
of any other club nights where you'll hear so much original music
and see two or three live performances in one night.
Sean:
hmm… you never know. Sonik Gurus just remixed Punjabi 5-0.
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In
addition to having a blast do you'll also see music as being a spiritual
cleanser to a certain extent?
DJ Khushboo: Definitely, music is spiritual without
doubt. It's therapeutic too, like any artistic process. Producing
music is a very rewarding process for me. But for me music is like
magic too. A single note can make you feel happy, sad, thoughtful
or any other emotion. I don't understand people who don't listen
to music. That is weird to me.
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In
what way is the music that your groups Sonik Gurus, Shiva Sound
System and The Dum Dum Project create different from other Asian
or Indian fusion music?
DJ Khushboo: Our sound is more commercial than most
other Asian fusion music and it's coming from the club and the street.
The key to our sound is English lyrics with strong catchy vocal
and musical hooks.
That
doesn't make it any less valid or any less ambitious than the more
high-brow stuff, just more accessible. It's like the Swaraj nights
too, we're different from most nights because we have a unique mix
of people at the events - crudely speaking, 50 per cent Asian and
50 per cent non-Asian. The music is accessible to all these people,
we don't believe in ghettoising our music or ourselves.
Sonik
Gurus are musically very ambitious, we can turn our hand to many
different styles of music and composition. We have three singer/songwriters
in the band and some very talented musicians so we push our music
in many different directions. We work with classical Indian musicians
too and would love to work with all the top classical musicians
from India, I can see that happening in the next year or two.
Sean:
In the case of DDP we have always been on the fringe because we're
from New York City and our sound has always been more streetwise
us sounding slower, more funky. But I love Asian drum n bass also,
and have always played it as a DJ.
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"We're
in the process of achieving my goal, which was to set up an
innovative international club night and record label" |
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To
what does the Dum Dum project attribute the success of the single
'Punjabi 50'?
Sean: Originality and timing! It just came out as
the bhangra scene was getting a lot of attention in the UK and US.
Actually it still isn't officially released yet! Stay tuned.
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What
tactics does DJ Nerm use to vary his performance in order to avoid
sounding repetitive?
DJ Khushboo: Nerm is a technically very gifted DJ
so he can turn his hand to mixing any tempo and style of dance music.
He's the kind of DJ who likes to take you on a journey in his set
so he'll generally mix up breakbeats and drum 'n' bass with the
occasional bhangra track which the crowd always love.
Like
all the Swaraj crew his performances are quite theatrical and we
all like to get behind the decks in each other's sets to jump about
and have a laugh. That's all part of the entertainment but it comes
naturally to us because we love what we do. There's nothing worse
than watching a DJ who looks bored and doesn't interact with the
crowd.
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Growing
up in a western environment to what extent did you'll manage to keep
in touch with Indian culture and its values? Is it a push and pull
situation?
DJ Khushboo: Yes but it's the same for any immigrant
community. You do stay in touch with Indian culture, some people more
than others, but you also forge your own culture and identity by fusing
the two together. That's why clubs like Swaraj are important, they're
a forum for that expression and exploring these ideas. I know that
sounds a bit pretentious but more Asians in the UK are realising now
that we have our own unique culture and it's rapidly expanding in
all directions. Music is a key factor in that change and people need
places to go to hear that music. |
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Is
the club scene very different in the UK, US as compared to Asia
and India? In what manner has it evolved?
DJ Khushboo: The UK and US's club scenes are bigger
and more evolved than in India and Asia. It is inevitable as so
much dance music comes from those countries and has done so for
30 years or more. This is changing though as dance music becomes
ever more global. Swaraj has performed all over the world in Cape
Town, India, The States, all round Europe and South East Asia.
There
are no major markets that aren't open to us really. It's a major
cultural and commercial force in the West, it's mainstream music
now unlike 30 years ago. This is Swaraj's second time in India now,
when we started the night I always thought it would be great to
play in India and it is something I have actively pursued since
but back then these doors weren't open to us. Now it's a different
ball game and we've got all sorts of potential spin-offs off the
back of this event.
Similarly
Dum Dum have a regular club night in Bangkok. India and Asia are
potentially massive markets for Swaraj's music and I am very excited
about releasing music over here.
Sean:
It is totally different in the US and UK, but way ahead of its Asian
and Indian counterparts. The scene is more experimental in UK, more
hip hop/r&b based in the US. Asia and India seem like at least five
years behind, despite the best efforts of channels like MTV. It
comes down to the cutting edge sounds that don't make it to the
TV especially the underground sounds.
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What
role have music channels like MTV played in creating awareness about
dance and fusion music?
DJ Khushboo: MTV has played a vital role all over
the world in creating awareness of dance music. I actually used
to work for MTV in London before I started Swaraj so I know a lot
about their reach and influence. MTV India is the number one music
channel in the country and so I jumped at the chance to work with
them on the Mikanos event.
They
have been playing our music on the channel and have hooked us up
with Radio Mirchi who have also been playing our music. They were
also great last year when we played at Fire & Ice and filmed that
event too. With all the added Press interest they've supported and
promoted us really well in India.
Sean:
Ha! I think I just said it. It's like this: Years ago there was
a huge divide between east and west even urban and rural us. Now
kids in Thailand and Moscow dress in baggy clothes and quote Eminem
and 50 cent rhyme for rhyme!
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