Cable TV

A MAD look at CAS

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/cable_tv_images/2016/02/16/cable%20TV.jpg?itok=x30u0p3Z

There was once a vibrant industry in cable TV land. The advertising market was blooming. Television channels were flourishing, courtesy the influx of TV commercials and subscription revenues from cable ops. Professionals wanted to work with these channels leaving jobs with large manufacturing companies; the smell of makeup and late nights were probably what attracted them.



Media planners had found jobs specially studying media consumption habits. A specialist called the electronic media buyer had cropped up whose core competence was getting a better buy from television outlets for advertisers who wanted to sell their products through the medium.

Production houses were churning out soaps, weeklies and game shows and were making money. Artistes had employment, technicians could keep their home fires burning. Cable TV operators were raking in millions from subscribers and offering employment to tens of thousands of youngsters who may have well joined the underworld and made their living out of ending others lives.

To top it all, consumers had oodles of entertainment at a very low cost. Everyone was happy in cable TV land. Yes there was some carping and a bit of scrapping, but overall everyone was happy.

Along came a diktat from the powers that be: instal CAS or get the stick and spend nights behind bars for committing a criminal offence. It was a fait accompli. And the gun was poked into the industry?s face. Move on or lump it.

Came the deadline and the cable TV operators in the four major metros blacked out the pay TV channels. And there was chaos in what was once a happy cable TV land. Not enough affordable set top boxes which would enable viewers to watch their favourite channels were available. Television screens were blacked out. And everyone went through agony not seen since the Spanish Inquisition.

Viewers were separated from their favourite daily slice of entertainment; their fantasy stroll into the lives of television stories they so identify with. Heart rending cries could be heard from consumers who could not bear not watching their Tulsis and Komolikas and Shanas and of course their Sachin Tendulkars. All they could watch was a channel run by the I&B ? a behemoth known as DD. And some free to air channels.

The black out went on for sometime. The pressure started being felt by everyone in the television chain. Husbands got bored and started beating their wives. And of course vice-versa. The Ramola Sikand line of sarees spawned by a certain vampish character suddenly had to be discontinued. Women across the length and breadth of the country dropped the Balaji brand of bindis and sindoor and went back to pre satellite channel norms. Youth who would stay at home to watch TV started staying out more often. They hung out and some got into the drug habit or sped around in cars knocking down commuters in the process. The accident rate shot up.

In cable TV land, blood was on the streets as channels chopped production budgets. Production houses slashed artistes costs. Actors were suddenly without confirmed assignments. Producers reduced the number of technicians on each show. Some laid off executive producers and creative directors. Some simply got into a more lucrative line of business: Paani Puri. A well-known TV director was spotted selling black market tickets outside a ramshackle cinema hall. An actor was seen peddling hashish at a traffic signal. And an award winning TV cameraman chose to become and usher in the same ramshackle cinema hall.

Television channels laid off professionals. MSOs started bleeding as the government dictated pricing structure for free channels made survival very difficult. Some of the cablewallahs joined the underworld. Some used each other for target practice as they tried to capture what they could of a dying business. The crime rate went up.

The underworld saw a reduction in the amounts it could charge for eliminating an enemy because there were so many youth willing to use the gun for a cup of tea. The cops were kept busy popping off these footloose youth.

The actor who was earlier peddling haashish started selling cheap adulterated brown sugar.

Consumers continued to be deprived of their basic privileges of being able to decide what to watch. They started hating the politicians vowing not to vote them to power ever again in future. Politicians rued the fact that the consumer who they initially said was the one they wanted to protect was the one who had been brutually hurt by CAS. And he had retaliated by hitting them where it hurts: the vote bank. It was a tough time for everyone in Cable TV land.

All because of the CAS diktat. And a poor implementation plan. A shoddy rollout strategy. CAS had its fallout. And would continue to bleed many for a long time to come.

Moral of the story: government listen to your constituency. And If you want to do something, do it right. The first time.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/Den-Networks_SN-Sharma.jpg?itok=M92gmI7l
Subscription revenue drives up Den’s PAT

Multi-system operator (MSO) Den Networks’ financial results for Q3 2018 show consolidated revenue of Rs 330 crore as against Rs 293 crores in the corresponding quarter a year ago, up by 12 per cent. In Q2 2018, consolidated revenue stood at Rs 328 crore.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/hinduja.jpg?itok=tgpOkCe2
Hinduja Ventures board okays amalgamation with Grant Investrade

Hinduja Ventures Ltd's (HVL) the board of directors has approved the amalgamation of Grant Investrade Ltd (GIL), a wholly owned subsidiary, into the company.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/gst.jpg?itok=UmnytSo2
Kolkata cable operators want cable TV GST at 5%

MUMBAI: The plea of cable TV operators in Kolkata to reduce the goods and services tax (GST) from the current 18 per cent to 5 per cent has been heard.

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/08/den.jpg?itok=zjH4237M
Den Networks buys 51% in VBS Digital

MUMBAI: Multi-system operator Den Networks Ltd (Den) has acquired 51 per cent stake in cable televison distributor VBS Digital Distribution Network Pvt Ltd (VBS Digital) for Rs 2.64 crore in cash. According to Den's release to the Bombay Stock Exchange, the deal will strengthen the company’s cable...

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/05/TiVo1_0.jpg?itok=3IoghzFq
TiVo's next-gen solution to help cable operators retain customers

MUMBAI: TiVo Corporation has launched Next-Gen Platform, a range of cloud-based products with a unified backend to help operators stay ahead of the game. The platform can be deployed for QAM, hybrid and IPTV to anticipate and quickly address customer needs.

Cable TV Local Cable Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/26/bibu.jpg?itok=CZlRRdhm
Ortel to move broadband business to new entity

Multi-system operator Ortel Communications Ltd plans to incorporate a new wholly owned subsidiary, Ortel Broadband Ltd, in order to operate the broadband business separately.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/23/sharma.jpg?itok=G-WgLWQi
DEN Networks tops as most attractive Cable TV brand: TRA Research

DEN Networks Ltd, one of the largest cable MSOs in India, is the top cable brand according to the "Most Attractive Brands 2017" report by Trust Research Advisory (TRA)

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/17/caletvheaend12.jpg?itok=i9dREprN
Government to once again make MHA clearance compulsory for MSOs?

Every multisystem operator (MSO) which is licensed with the ministry of information & broadcasting (MIB), will now have to also seek the ministry of home affairs' s (MHA's) ecurity clearance. A notification to this effect is being planned and passed by the Narendra Modi government.

Cable TV Multi System Operators
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/07/court.jpg?itok=VGZT1e9Z
MSOs move Madras HC seeking relief on inter-connect pacts

MUMBAI: The All India Digital Cable Federation (AIDCF) had filed a petition in the Madras High Court few days back pleading a directive to broadcasters to maintain a status quo on renegotiating agreements between TV channels and MSOs till a final judicial call was taken on TRAI’s new tariff regime...

Cable TV Multi System Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories