Interview with Tarun Katial
Career graph at Star Plus
Posted on 14 October 2002
*Joined Star in July 1999 as assistant manager, strategy and planning. Introduced research and consumer behavior and led the strategic planning process on Star Plus, scheduling and presentation on the channel.

*In January 2000, became senior manager, strategic planning. Involved with strategic planning on Star Plus, how to go forward on the content side as well as scheduling, promotion and presentation and its cost...

*In July 2000, made associate vice-president, network planning and presentation. The brief was strategy and planning across the Star network - programming line-ups, their strategic direction, scheduling and their promotion and placement.

*January 2001, becomes vice-president, programming Star Plus, Star Movies, Star World. Plan, manage and execute all programming strategies and lead the content and communication team on the channel. This includes all aspects from the content to on-air promotion to its strategic placement and covers commercial and cost center management.

*April 2002, senior vice-president programming content & communication. All aspects of programming and marketing at the Star TV network.

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