Indian channels in chase for the Oscar

With Hollywood‘s biggest event, the 74th edition of the Academy Awards, drawing nearer, English movie and news channels are going out of their way to create awareness about their respective strategies. Ashwin Pinto files this report.

Lets start with Star Movies the only channel that has the rights to the live telecast. This will take place on 25 March at 6:30 am. With India‘s Lagaan competing for the Best Foreign Film statuette, there is every chance of an improvement in show ratings.

The channel is using different sections of the media like print, radio, Internet etc to get the message across. The Star Network is also promoting the event on its other channels.

Telecast Producer for 74th Academy Awards Laura Ziski

Rival movie channel HBO is running the Oscar Marathon where the channel shows one Oscar winner and one Oscar nominee. HBO‘s three point focus is range, quality and number of Oscar movies.

The channel has also tied up with Mid-Day (Mumbai‘s leading afternoon tabloid) for a creative innovation involving crossword puzzles.

BBC World is concentrating on post ceremony coverage. The channel is getting viewers ready for the big night through the documentary series The Hollywood Years. BBC‘s advertising campaign concerning the Oscars is running in cinemas throughout India this month.

BBC‘s American counterpart CNN will keep viewers up to speed with latest happenings through its news programmes. This will take prominence on 25 March when viewers tuning in to World News will get a feel of the goings on.

The Kodak Theater, venue of the 74th Academy Awards

Let us now turn our attention to America where the show has been airing on ABC since 1976. According to a report in the Wall Street Journal, ad time for the show has already been sold out. Although the rates have come down this year, the news is seen as a good sign for the ad industry, which has been struggling to cope with a recession, the report states. The going rate for a 30-second spot was $1.1-1.3 million down from $1.4 million last year.

One feature of the Oscars is that advertisers see the show as an opportunity to take advantage of female viewers. Among the companies that have bought up spots are MasterCard, Verizon, Mars and ING, among others. JC Penney has bought two 90-second spots, one of which will promote the retailer‘s coming 100-year anniversary. One point to note is that American Express, which has been a regular advertiser on the show over the years, has reduced buying time to one minute from three minutes last year.

According to the Wall Street Journal report, last year‘s show attracted viewership of 42.9 million, a fall from 46.3 million in 2000.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories