Television

Sony meets its match in Madhuri

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/18/Madhuri1.jpg?itok=JAJ45prM

It was a celebration of survival. Sony‘s court battle scarred Shubh Vivaah, now officially christened Kahin Na Kahin Koi Hay (KNKKH numerology, Balaji tactic) celebrated its long awaited birth with a lavish do at the Taj last Friday night.

And although KNKKH made its debut announcement along with three other shows that are being launched in the course of the next two months on Sony, the launch party made it quite clear that it was Madhuri and her match fixing talents that Sony is banking on. Literally.

SET Indian CEO Kunal Dasgupta made the perfunctory speech extolling the USPs of Bachke Rehna, Kya Haadsa Kya Haqeeqat and Kuch Kehti Hay Yeh Dhun ( he even forgot Mohnish Behl‘s name, who is to anchor Bachke Rehnaa!) before the spotlight turned to Madhuri. Fawned over and badgered alternately, the lady handled mediapersons‘ questions with aplomb - innocuous, obnoxious and obvious as some of them were.

While hubby Dr Shriram Nene stayed away from the spotlight, self confessed admirer MF Hussain was at hand to keep overbearing photographers and inquisitive journalists at arm‘s length from the actress. Dixit, dazzling in a red and gold brocade saree, ably fended off journalists‘ queries and gamely smiled her famed million dollar smile for the paparazzi, all the time ably supported by Dasgupta and Zarina Mehta, the producer of the UTV show. Although the party was ostensibly to launch all four shows, neither Raageshwari (anchor of Kucch Kehti Hay Yeh Dhun), nor Mohnish Behl, nor anyone from the Balaji stables (producer of the weekend thriller) graced the occasion with their presence.

The promos of KNKKH, aired for the media‘s benefit, could have fooled a viewer - almost constructed on the lines of Hum Aapke Hain Kaun, it has all the elements of ritual, tradition and elaborate ceremony, weaved together by the talented actress, who can be both glamorous and credible at the same time. A catchy theme song, thorough research and glam sets (put up by Nitin Desai) mark the show - Mehta is not far off the mark when she says KNKKH is one of the production house‘s biggest ventures thus far. 33 episodes, featuring the first 11 eligible girls and their possible-n-prospective grooms have been shot till now, and UTV promoter Ronnie Screwvala says they been flooded with applicants even though Sony has not even started inviting applications in earnest. Most, he points out, are from young girls from the middle class who are making a beeline for being matrimonially fixed by la Dixit. That the glamorous star herself took the matrimonial plunge in conventional ‘arranged style‘ two years ago helped no end in boosting her credibility and acceptance, was the buzz at the launch.

Screwvala preferred to stay on the sidelines though, evidently basking in the attention and affection Madhuri and consequently his show were attracting from the media that thronged the venue. Devdas producer Bharat Shah, who made a brief appearance, was basking too - in the buzz his just released film was making. Astrologers, lac bangle makers and mehndi appliers dotted the Ball Room that bore the look of a heavily decorated marriage hall, complete with rose petals and attar. Whether or not KNKKH succeeds in leading young women to a similar setting remains to be seen, but Sony seems to have met the match it was seeking in Madhuri?.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/The-Bourne-Legacy.jpg?itok=bBiJiS4E
Third Kind, Bourne To Kill, Species III & Predestination to be shown on Movies Now 2

MUMBAI: We are arriving at the end of 2016 and to celebrate the year that has gone by, Movies Now 2 is set to sway its viewers with some swag and style. The channel has lined up a series of Hollywood movies filled with action, sci-fi and fantasy. Audience can witness some of the most amazing unique...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Ravi%20Shankar%20Prasad.jpg?itok=Ylk_C8Bk
Cashless villages 'Mumkin Hai' with new channel & Rs 5-cr campaign

MUMBAI: The government has launched 'DigiShala', a Doordarshan free DTH channel, to promote cashless transactions in India -- the first step in online payment education through the electronic media. The channel will be brought through GSAT15 (DD Direct DTH), 93.5 degree East, Receive frequency:...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Ravi-Ankam.jpg?itok=7xX9r-rW
V6 challenges suspension; BARC to place facts before court

MUMBAI: V6 News, from the stable of the Telugu channel popular across Telangana and Andhra Pradesh, also wants to challenge Broadcast Audience Research Council India (BARC India) after the latter suspended its ratings review for some weeks along with other two channels on 24 November, 2016.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Awaaz-Se-Bada-Na-Koi.jpg?itok=mpG5iXSc
&TV's innovative affair with The Voice India S2

MUMBAI: Have you ever seen a promo of a new show on television which is actually a video but not a video. Confused? ZEEL’s year-old Hindi general entertainment channel &TV has come up with the unique campaign ‘Awaaz Se Bada Na Koi’ to promote the second season of 'The Voice.'

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/KHATMAL-E-ISHQ.jpg?itok=ZbKRdoJt
SAB TV revenue grew nine-fold under Sony umbrella

NEW DELHI: Sab TV, which claims to be the country’s sole channel beaming only comedy series, claims to have grown its revenue nine times since it came under the Sony fold.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Prashant-Chothani.jpg?itok=z79wKqCX
Travelxp to launch new Tamil channel; 4K feed before Feb

MUMBAI: Giving competition to Discovery Channel, Prashant Chothani-promoted travel and lifestyle channel, travelxp, is all set to take southern India by storm with the launch of its new channel in Tamil. The channel's soft launch is scheduled for 13 December. It's availability on various...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/farhan-arjit.jpg?itok=1WwGNibs
Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Haunting.jpg?itok=04TOpxwK
NBC-Universal buys 'paranormal' series from Bomanbridge

MUMBAI/ SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency, announced a series of paranormal series programme sales to NBC-Universal’s Syfy and Celestial.

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Dayanidhi-Maran-800x800.jpg?itok=89LDOdFX
Sun TV security clearance review sought; two channels' cancellation stayed

NEW DELHI: A review has been sought by the information and broadcasting ministry from the home ministry about security clearance to Sun TV Network Ltd in view of the amended guidelines of that ministry. Union minister M Venkaiah Naidu told the Parliament yesterday that no reply had been received so...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories