Television

Sony meets its match in Madhuri

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/18/Madhuri1.jpg?itok=BwsCP1L2

It was a celebration of survival. Sony‘s court battle scarred Shubh Vivaah, now officially christened Kahin Na Kahin Koi Hay (KNKKH numerology, Balaji tactic) celebrated its long awaited birth with a lavish do at the Taj last Friday night.

And although KNKKH made its debut announcement along with three other shows that are being launched in the course of the next two months on Sony, the launch party made it quite clear that it was Madhuri and her match fixing talents that Sony is banking on. Literally.

SET Indian CEO Kunal Dasgupta made the perfunctory speech extolling the USPs of Bachke Rehna, Kya Haadsa Kya Haqeeqat and Kuch Kehti Hay Yeh Dhun ( he even forgot Mohnish Behl‘s name, who is to anchor Bachke Rehnaa!) before the spotlight turned to Madhuri. Fawned over and badgered alternately, the lady handled mediapersons‘ questions with aplomb - innocuous, obnoxious and obvious as some of them were.

While hubby Dr Shriram Nene stayed away from the spotlight, self confessed admirer MF Hussain was at hand to keep overbearing photographers and inquisitive journalists at arm‘s length from the actress. Dixit, dazzling in a red and gold brocade saree, ably fended off journalists‘ queries and gamely smiled her famed million dollar smile for the paparazzi, all the time ably supported by Dasgupta and Zarina Mehta, the producer of the UTV show. Although the party was ostensibly to launch all four shows, neither Raageshwari (anchor of Kucch Kehti Hay Yeh Dhun), nor Mohnish Behl, nor anyone from the Balaji stables (producer of the weekend thriller) graced the occasion with their presence.

The promos of KNKKH, aired for the media‘s benefit, could have fooled a viewer - almost constructed on the lines of Hum Aapke Hain Kaun, it has all the elements of ritual, tradition and elaborate ceremony, weaved together by the talented actress, who can be both glamorous and credible at the same time. A catchy theme song, thorough research and glam sets (put up by Nitin Desai) mark the show - Mehta is not far off the mark when she says KNKKH is one of the production house‘s biggest ventures thus far. 33 episodes, featuring the first 11 eligible girls and their possible-n-prospective grooms have been shot till now, and UTV promoter Ronnie Screwvala says they been flooded with applicants even though Sony has not even started inviting applications in earnest. Most, he points out, are from young girls from the middle class who are making a beeline for being matrimonially fixed by la Dixit. That the glamorous star herself took the matrimonial plunge in conventional ‘arranged style‘ two years ago helped no end in boosting her credibility and acceptance, was the buzz at the launch.

Screwvala preferred to stay on the sidelines though, evidently basking in the attention and affection Madhuri and consequently his show were attracting from the media that thronged the venue. Devdas producer Bharat Shah, who made a brief appearance, was basking too - in the buzz his just released film was making. Astrologers, lac bangle makers and mehndi appliers dotted the Ball Room that bore the look of a heavily decorated marriage hall, complete with rose petals and attar. Whether or not KNKKH succeeds in leading young women to a similar setting remains to be seen, but Sony seems to have met the match it was seeking in Madhuri?.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Jim-Gianopulos.jpg?itok=N-QHfz2Z
Viacom names Gianopulos CEO of Paramount Pictures

MUMBAI: Viacom Inc. has announced the appointment of Jim Gianopulos as the chairman and chief executive officer of Paramount Pictures, effective 3 April, 2017. Gianopulos will report directly to Viacom president and CEO Bob Bakish.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/indo-vietnam.jpg?itok=rQDtgDJx
India, Vietnam agree on greater collaboration between pubcasters

NEW DELHI: Information and Broadcasting Minister M Venkaiah Naidu has said India would extend all possible support to promote exchange programmes between public broadcasters of the India and Vietnam in content creation, screening and distribution of films. During a meeting with a Vietnamese...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/DD-Kashir-V-naidu.jpg?itok=amiTS5gh
DD Kashir packaging agency tenders floated

NEW DELHI: Doordarshan has floated a tender for selecting an agency for channel packaging work for DD Kashir. The Description of task, e-tender submission format and procedure is provided in the Bid document available on the DD website and two e-tendering websites. The pre-bid meeting in this...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Times-Now-800x800.jpg?itok=Ckdthpen
Times Now will be globally 'regional', HD by next quarter

MUMBAI: Success does not end at leadership, it begins! With an aim to create value and make a difference, he is a man on a mission. He quit News X in November 2016 to fill the the big shoes of Arnab Goswami. Known to be an insightful, incisive journalist, Rahul Shivshankar joined Times Now on 15...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/sa%20%281%29.jpg?itok=eot4hbiq
Holi, elections rake in ratings for channels in week 11 of 2017

BENGALURU: Programmes during the Indian festival of colours and assembly elections results counting in five states of the country were television eyeball grabbers for a number of channels as per data released by Broadcast Audience Research Council of India (BARC) for week 11 of 2017 (Saturday, 11...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/hardtaik%20%281%29.jpg?itok=iXIdRhYu
BBC HARDtalking anniversary interview with Sir Ian McKellen

BBC World News’ legendary interview show HARDtalk will be marking 20 years of asking the questions that matter with a raft of dedicated content.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/punit-goenka%20%281%29.jpg?itok=9SbmVluE
Zee Entertainment certified 'Great Place to Work'

Leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL), today announced that it has achieved the certification as a Great Place to Work® by the Great Place to Work® Institute, India. The Great Place to Work framework assesses an organization on employee perception through...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/GRB.jpg?itok=_RkATcem
GRB brings crime, paranormal programmes to Eastern Europe

MUMBAI: GRB Entertainment has sold a slate of unscripted programmes in Eastern Europe spanning genres including real-life crime, natural disaster and paranormal. Hungary’s Origo Media Group picked up 3 seasons and specials of the long-running, real-life hospital drama series, Untold Stories of the...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/inside.jpg?itok=DX3AXtIB
Sony Pictures Network builds team for kids channel, appoints two execs

MUMBAI: Celebration at Sony Pictures Network India (SPNI) seems to be continuing. The network recently launched its factual entertainment channel Sony BBC Earth with BBC Earth. Now, the network is gearing up to launch another channel, Sony kids channel. The channel is slated for an April launch....

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories