Television

Sony meets its match in Madhuri

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/18/Madhuri1.jpg?itok=BwsCP1L2

It was a celebration of survival. Sony‘s court battle scarred Shubh Vivaah, now officially christened Kahin Na Kahin Koi Hay (KNKKH numerology, Balaji tactic) celebrated its long awaited birth with a lavish do at the Taj last Friday night.

And although KNKKH made its debut announcement along with three other shows that are being launched in the course of the next two months on Sony, the launch party made it quite clear that it was Madhuri and her match fixing talents that Sony is banking on. Literally.

SET Indian CEO Kunal Dasgupta made the perfunctory speech extolling the USPs of Bachke Rehna, Kya Haadsa Kya Haqeeqat and Kuch Kehti Hay Yeh Dhun ( he even forgot Mohnish Behl‘s name, who is to anchor Bachke Rehnaa!) before the spotlight turned to Madhuri. Fawned over and badgered alternately, the lady handled mediapersons‘ questions with aplomb - innocuous, obnoxious and obvious as some of them were.

While hubby Dr Shriram Nene stayed away from the spotlight, self confessed admirer MF Hussain was at hand to keep overbearing photographers and inquisitive journalists at arm‘s length from the actress. Dixit, dazzling in a red and gold brocade saree, ably fended off journalists‘ queries and gamely smiled her famed million dollar smile for the paparazzi, all the time ably supported by Dasgupta and Zarina Mehta, the producer of the UTV show. Although the party was ostensibly to launch all four shows, neither Raageshwari (anchor of Kucch Kehti Hay Yeh Dhun), nor Mohnish Behl, nor anyone from the Balaji stables (producer of the weekend thriller) graced the occasion with their presence.

The promos of KNKKH, aired for the media‘s benefit, could have fooled a viewer - almost constructed on the lines of Hum Aapke Hain Kaun, it has all the elements of ritual, tradition and elaborate ceremony, weaved together by the talented actress, who can be both glamorous and credible at the same time. A catchy theme song, thorough research and glam sets (put up by Nitin Desai) mark the show - Mehta is not far off the mark when she says KNKKH is one of the production house‘s biggest ventures thus far. 33 episodes, featuring the first 11 eligible girls and their possible-n-prospective grooms have been shot till now, and UTV promoter Ronnie Screwvala says they been flooded with applicants even though Sony has not even started inviting applications in earnest. Most, he points out, are from young girls from the middle class who are making a beeline for being matrimonially fixed by la Dixit. That the glamorous star herself took the matrimonial plunge in conventional ‘arranged style‘ two years ago helped no end in boosting her credibility and acceptance, was the buzz at the launch.

Screwvala preferred to stay on the sidelines though, evidently basking in the attention and affection Madhuri and consequently his show were attracting from the media that thronged the venue. Devdas producer Bharat Shah, who made a brief appearance, was basking too - in the buzz his just released film was making. Astrologers, lac bangle makers and mehndi appliers dotted the Ball Room that bore the look of a heavily decorated marriage hall, complete with rose petals and attar. Whether or not KNKKH succeeds in leading young women to a similar setting remains to be seen, but Sony seems to have met the match it was seeking in Madhuri?.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/doordarshan800.jpg?itok=u5NwmANY
Urban areas dominate DD viewership: Zapr

MUMBAI: Once the sole television provider in India, Doordarshan (DD) has survived the onslaught of television privatisation over decades. TV analytics conducted on DD channels provide insights into its diverse content across sports, Hindi entertainment and news and how the broadcaster is still...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/poker2_0.jpg?itok=yf0oPPVf
Guest Column: Online poker the next big wave in digital

With poker’s popularity having touched heights in the US, the UK, China, and other European nations, the card game online has also begun to gain immense traction in India. People in India have begun to recognise poker as a skilled-based game. This is one of the major reasons why a large number of...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/newsx_0.jpg?itok=__V4npdX
NewsX launches its biggest campaign to unearth non-performing assets

NewsX has launched India's biggest investigation into Non-Performing Assets (NPAs) by kicking off a 100-day campaign to help strengthen India's financial backbone by weeding out non-performing assets that are weighing down on banks.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/24/btvi.jpg?itok=zk9pLhf1
Shaping the future of Information and Entertainment industry at magnetic maharashtra, exclusively on BTVI

The State government’s initiative ‘Magnetic Maharashtra Convergence Summit 2018’ held recently in Mumbai, showcasing progress of Maharashtra, witnessed participation from major players and Indian companies. The summit focussed on building the state economy with a total committed investment of Rs12...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/bbc.jpg?itok=9DZqDrRf
BBC News invests in VR documentary series

Hotly tipped as one of the digital trends to look out for in 2018, virtual reality (VR) has made significant steps towards becoming a more integrated offering from BBC News. The BBC is investing in bringing its award-winning journalism to audiences seeking new experiences by launching a VR...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/u-cypher.jpg?itok=2BlC65s-
U Cypher with MTV: a stunnig finale concludes with team yakshas taking the inaugural season's title

Boosting the E-Sports scene in India, the intense, gruelling 34-day U Cypher championship finally ended with team Yakshas bagging top honours. They defeated the Sherdils in a thrilling match that went into overtime

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/phero.jpg?itok=fVblOXVn
Sony SAB launches Saat Phero Ki Hera Pherie

‘Men are from Mars and Women are from Venus’ is not just a famous book title but has become a catchphrase which truly illustrates the behavioral differences between men and women. The two genders can be poles apart in the way they think or emote. Sony SAB’s new show Saat Phero Ki Hera Pherie...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/Untitled-1.jpg?itok=-HY_PRCd
Crime reality shows maybe doing more harm than good

The darker genres of storytelling such as thriller, crime and horror have hooked viewers for years. Though at times gory, viewers gulp down crime stories if they are crafted with an element of fun. But a rise in criminals imitating scenes from shows has led people to blame both Bollywood and TV...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/chrome.jpg?itok=TMMjv7Nc
Chrome DM bags election count and analysis forthe upcoming elections in Meghalaya,Tripura, Nagaland

Chrome Data Analytics and Media – India’s largest primary research and data analytics company – has bagged the tender for covering and analysing the counting of polls in the North-Eastern states of Meghalaya, Tripura and Nagaland for the Doordarshan channel. This marks the foray of the company in...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories