Specials

New Media: The Emergence of Convergence

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2016/02/19/FICCI2002.jpg?itok=qaoH0jL5

The session started with Arun Arora, president, Bennet & Coleman, giving his views. On 'Music In the age of convergence.'

'Music is a hobby which has remained and grown, only the listening devices have changed giving the example of the progress from radio to cassette, to CDs to MP3. Every change has brought a rise in total sales. His suggestion - there has to be comprehensive distribution of music, in the sense that all the different kinds of music products should be available at one place.

Will Bratton of Spectrum Media & Telecom, talking about Interactive TV. For interactive TV to be successful in India, access to the broadband range, accessibility and availability of content and speed has to be improved. According to Bratton, gaming was the major service of the future.

Achille Forler, CEO, Silk Road Communications says that DTT (digital terrestrial transmission) will be the delivery system in India. The kind of mobility that DTT give cannot be provided by any other delivery system. The cost per channel will be much less on DTT and viewers will get choice, Forler said. The cost of the basic package will be very low. Even interactive TV is possible on this delivery system, he said.

Jasjit Saini, V-P, Consumer Devise, NDS, who spoke on the emergence of convergence, TV & Net said content will drive convergence. And it will happen on both devices, i.e on TV as well as on computers. Digital Broadcasting Technology and broadband Internet will intersect and complement each other to offer consumer access. It will also enhance content for consumer which will in turn enhance viewing, Saini said. "Ultimately, convergence will bring the best of Internet on Interactive TV and the Net will provide more in depth information about programming on TV.

Pradeep Gupta of Cyber Media said there were three key drivers of convergence - content, communication and device. Content in Internet broadband world has seen a radical change with vertical specialisation taking place. Elaborating on that he said that now all the different factors involved in production are now coming under one roof. The communication revolution is affecting the speed, location and delivery of content. "The devices will play a crucial role in the whole convergence game, as their portability, cost and applicability will decide the speed of convergence. True convergence in the industry is happening."

Kiran Karnik, president Nasscom, who chaired the session, concluded by saying that there is a human angle to all the technological changes. He pointed out that what is possible and what will happen are two different things. And what is possible may not happen because of that same human factor, he noted.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/year.jpg?itok=5GvcFiSh
2017 was a regulatory roller coaster and the ride continues

NEW DELHI: The year 2017 for the media industry certainly couldn’t be called easy from the point of doing business despite efforts and claims by the federal government that significant progress had been made in the regard.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/ye.jpg?itok=x24qJXmR
Guest column: Digital outlook for 2018

MUMBAI: The year 2017 is behind us and, as we peek into 2018, there is so much to look forward to. The digital landscape is so dynamic and ever-evolving that an annual trend-spotting article would be unfair. But still there are key areas where digital is heading and I can safely say that 2018 is...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/content.jpg?itok=_9GC25n5
Content segmentation defines English entertainment, movies in 2017

MUMBAI: It was the year of HD for English entertainment in India. Add to it, the bump up in the number of movie premieres and series that you could now see in better quality. Increased adoption of HD set top boxes encouraged broadcasters to go for HD. Content segmentation has emerged as a big...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/dth.jpg?itok=QkzMsFlZ
DTH's year of consolidation

MUMBAI: It would be safe to say that this was the year of the big DTH challenge. India’s cable TV multi system operators (MSOs) could not go into many phase IV areas and DTH stepped in wherever analogue broadcast signals were switched off following the crossing of the digital addressable system (...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/year.jpg?itok=Qc8RGGh9
2017 a year of rebranding and extending time slots for Hindi GECs

MUMBAI: The year 2017 was a roller-coaster ride for Hindi general entertainment channels (GEC) in the truest spirit of the term. The tussle for the top slot in the Broadcast Audience Research Council (BARC) ratings has seen pay TV and free-to-air (FTA) channels hold on tight to the rope.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/Untitled-1.jpg?itok=bmTRbT_m
The year of hiccups for marketers

MUMBAI: The year 2017 was when brands were unwillingly thrown into a roller-coaster ride only to emerge dizzy and faint. The highs weren’t enough to ride out the lows.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/ear.jpg?itok=jT2Q8mKD
2017: The year OTTs went regional in India

MUMBAI: Over-the-top (OTT) services were undoubtedly the centre of attraction in 2017. The boom in India’s internet users, mainly aided by the growth of Reliance Jio, ensured that OTT players got the right reception and target audience. Not just  mainstream TV broadcasters but even smaller players...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/03/year.jpg?itok=SbrfiYTZ
Making the news: A look at what news broadcasters did in 2017

MUMBAI: News channels were thrown into a storm of activity in 2017 with each player keeping up its oars to wade out of challenges that hit at them like ten-foot waves. With elections and sensational news driving up viewership at various points throughout the year, English news channels had to...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/30/Sahil-Shah1.jpg?itok=weZUchlK
Guest Column: The comeback of full-service agencies in India

By 2020, we will be close to a billion digitised screens. With the advent of cheaper data and smartphones and by virtue of tech giants such as Google, Facebook and Amazon entering the grassroots of India, digitisation has become inevitable. And it’s going to be mobile plus digitised television (...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories