Television

Affluent living rooms dominate on TV, says study

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/18/sony1.jpg?itok=ENFA888m

It is only the ‘privileged‘ urban homes that feature on satellite channels in India, finds a study conducted on gender representation on satellite television by the Delhi based Centre for Advocacy and Research.

While domestic space seems to be the preferred television setting for the dramas to unfold (79 per cent on terrestrial, 71 per cent on satellite), less privileged homes do not figure at all on Zee, Sony and Star - the three major mainstream channels, while terrestrial channels deign to give five per cent representation to the lower strata. The office, notes the study, is a far less popular setting, as are schools and colleges - thus implying that, despite the affluent lifestyle portrayed, the concurrent professional and livelihood struggles are not given due display on the tube.

The study conducted by CFAR along with Proshika and Asmita, pressure groups for the advancement of women through media activism in Bangladesh and Nepal, studied 50 hours and 30 minutes of fiction during early 2002. The satellite channels monitored were Zee, Star Plus and Sony, while the terrestrial channels monitored were Nepal TV, Ekushey TV and BTV.

The sameness of what is being portrayed on television finds an echo in the results of the survey which indicate that conversations on the telephone, be it a landline or a mobile, are one of the most popular activities on TV shows today. The activity is a close second to domestic conversations, which eat up 84 per cent of time on Star‘s shows, 56 per cent on Sony shows and 53 per cent on Zee‘s shows. Despite the predominantly domestic setting, however, the number of individuals shown doing household chores is a negligible three per cent on Star, an equal figure on Zee and a slightly higher four per cent on Sony.

The qualitative analysis done by CFAR points to a clear resurgence of the family on television, a departure from the serials which dealt with social issues and the assertion of women in the early 1990s, like Humraahi, Pukaar and Adhikaar. ‘Now, the family is being packaged and marketed as a ‘dynamic entity‘ that allows for continuity and change.‘

serials, points out the study, are almost exclusively about rich, business joint families far removed from the reality of millions of viewers. Marriage remains the anchor for the assertion of the family, so much so, that individual rights are subsumed to the collective welfare of the family.

The study has also highlighted some aspects about television which it says, could be potentially worrisome. Serials, says the study, promote the belief that the family is a private affair and above the law. Gender groups, says the study, need to pay attention to this because the issue of ‘rights‘ goes beyond morality and ethical values to the recognition of the individual‘s legal rights and that their transgression requires proper legal redress.

The one dimensional portrayal of men and women is also problematic from the point of view of social realism, says the study. ‘To depict the family as an end in itself without any interest in or interaction with the larger community to which it belongs, is contextually extremely limited. Efforts should be made to locate the family within a social framework‘, says CFAR.

Pointing out that television needs to become more pluralistic and representative to reflect popular history of the times, the study notes - ‘Given the fact that we have stark social disparities, it is important that TV channels, sponsors and producers be sensitised to the ethical problems of presenting such lavish and even irrational lifestyles.‘

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/judwaa.jpg?itok=ebbC7W7E
World Television Premiere of Judwaa 2 on Star Gold

This Christmas, Star Gold dons the Santa hat promising to indulge its viewers with double the entertainment, double the excitement and double the fun! The Home of Blockbusters announces the World Television Premiere of one of the most sought after films of the year – Judwaa 2. The film that raked...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/jyoti.jpg?itok=5pCqwT7a
Eros International inks co-production pact with Drishyam Films

Eros International Media Ltd (Eros International) has signed a four-film co-production deal with leading production house, Drishyam Films.

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/itw.jpg?itok=hmqKyLcJ
ITW Consulting bags in-stadia ad rights for Ind & Aus tours of SA 2018

ITW Consulting, India-based sports management company, has acquired in-stadia advertising rights for the Indian and Australian Tours of South Africa for 2017/2018. ITW Consulting rights will market and sell these in-stadia advertising rights to non-South African companies and entities.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/kids_0.jpg?itok=b5ZsY1mu
Nickelodeon kid's choice awards 2017

Nickelodeon Kid's Choice Awards (KCA) 2017, presented by Dabur Red Paste, powered by Jolly Rancher in association with Yellow Diamond and Funskool and Apis Honey took place on 15 December 2017.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/focus_0.jpg?itok=pOn0X1ZX
Focus Group to launch Kannada news channel

Focus Group is now focusing on south India with its upcoming news channel Focus TV Kannada News.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/STAR.jpg?itok=US-ROVhF
Panchal helps Star Bharat top Hindi GECs across genres

Optimystix Entertainment’s Indian comedy sitcom Kya Haal Mr. Panchal on Star India’s FTA Hindi GEC Star Bharat has been amongst Broadcast Audience Research Council of India’s (BARC) weekly list of top-five Hindi GEC programmes in the HSM markets, more so during primetime. In week 49 of 2017:...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/%26privehd.jpg?itok=iF9fuA6W
&Privé HD celebrates the birthday of the Steven Spielberg

&Privé HD, the English movie channel, presents Club Privé: Spielberg Edition – a curation of five of Spielberg’s best movies exploring different sides of human emotions. The special will air from 18 to 22 December at 11 pm only on &Privé HD.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/17/greengold.jpg?itok=nKMJWQ6p
Green Gold’s golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/16/Gujarat_elections.jpg?itok=_UNo5uA8
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories