Specials

The year the industry entered the ICU

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/12/news-t.jpg?itok=NJvl6brZ

Perhaps that best expresses what Television News underwent in 2013. Simply because it spells out to say: What (the) Hell Ever Happened!

A pause would have been a positive sentiment; in a year that felt like the roller coaster was going to crash. Yes, flat revenues, would have been a positive. Flat viewership would have been a positive.

If the TV News industry was a human body, it would have woken up at the end of the year, from a long and deep coma only to discover, multiple organ attacks and multiple surgeries on its meager body had thrashed whatever hope it started the year of 2013 with.

There was a name change, a year that saw a new expression (and that’s the biggest positive outcome of 2013) - 'TVT' replace ‘TRP’ to aid acknowledgement of the growth of TV viewers, was the silver lining on an otherwise dark cloud. But still to gain currency and translate into value. So, at this stage for TV News, just a name change.

Then came hope, with the promise of new infusion of body muscle with a change in thinking around foreign investment in TV News. But on the day the good Doctor did not show up and the patient will limber on trying to find investment funds. The strong may survive, but many will perish, without new hope of quality investment.

Tossed from one operating theatre to another, the patient remains in ICU. Not knowing if the doctor will pull the plug or resuscitate.

A series of cardiac attacks followed, with circulation of blood (advertising income) threatening to be restricted, cutting away supply of oxygen and threatening the very survival of the TV News industry and the consequent ill effects on democracy. Tossed from one operating theatre to another, the patient remains in ICU. Not knowing if the doctor will pull the plug or resuscitate. The patient though is showing visible signs of fighting strong.

Finally, the cost of medication went up, with Digital Addressable System (DAS) 2 – carriage fees, which were expected and promised to go down (as was experienced with DAS1) headed northwards. The daily dose of vitamins just got more expensive.

In this mayhem and bodily torture, what kept the soul and the body together, you may ask? The kindred of the TV News industry survives on the very one thing it does best – delivering quality news, round the clock, with commitment.

There was lots of news. It became more social and digital and TV News leveraged that growth engine.

It has built a sound set of principles and a robust mechanism to work together as an industry, in unison. This antibody resisted all those attacks and kept intact body and soul. Nourishing it for another day, another year.  One that the TV News industry, knows will not be easy. But it has got smarter and knows how to work together.

For 2014, the TV news industry must make a Bang – big audacious news and glory. With a major election in sigh, the industry must learn to stick together even more, grow its value and turn away the woes and the Whew to bold steps of business collaboration, to drive down costs and bring profitability into the industry.

Be it carriage, ad price, inventory, news standards, governance – the TV News business can evolve the industry’s future by creating its own self-regulation on best business practices and best shareholder practices to bring the shine back into it.

2014 brings hope, renewed faith and will be full of News! Good News! BANG!

(Sunil Lulla is MD and CEO of Times Television Network. The views expressed in the above article are the author's personal views)

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/13/chetan.jpg?itok=kCNjx_ye
Guest column: Digital outlook for 2018

MUMBAI: The year 2017 is behind us and, as we peek into 2018, there is so much to look forward to. The digital landscape is so dynamic and ever-evolving that an annual trend-spotting article would be unfair. But still there are key areas where digital is heading and I can safely say that 2018 is...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/content.jpg?itok=_9GC25n5
Content segmentation defines English entertainment, movies in 2017

MUMBAI: It was the year of HD for English entertainment in India. Add to it, the bump up in the number of movie premieres and series that you could now see in better quality. Increased adoption of HD set top boxes encouraged broadcasters to go for HD. Content segmentation has emerged as a big...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/dth.jpg?itok=QkzMsFlZ
DTH's year of consolidation

MUMBAI: It would be safe to say that this was the year of the big DTH challenge. India’s cable TV multi system operators (MSOs) could not go into many phase IV areas and DTH stepped in wherever analogue broadcast signals were switched off following the crossing of the digital addressable system (...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/year.jpg?itok=Qc8RGGh9
2017 a year of rebranding and extending time slots for Hindi GECs

MUMBAI: The year 2017 was a roller-coaster ride for Hindi general entertainment channels (GEC) in the truest spirit of the term. The tussle for the top slot in the Broadcast Audience Research Council (BARC) ratings has seen pay TV and free-to-air (FTA) channels hold on tight to the rope.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/Untitled-1.jpg?itok=bmTRbT_m
The year of hiccups for marketers

MUMBAI: The year 2017 was when brands were unwillingly thrown into a roller-coaster ride only to emerge dizzy and faint. The highs weren’t enough to ride out the lows.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/ear.jpg?itok=jT2Q8mKD
2017: The year OTTs went regional in India

MUMBAI: Over-the-top (OTT) services were undoubtedly the centre of attraction in 2017. The boom in India’s internet users, mainly aided by the growth of Reliance Jio, ensured that OTT players got the right reception and target audience. Not just  mainstream TV broadcasters but even smaller players...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/03/year.jpg?itok=SbrfiYTZ
Making the news: A look at what news broadcasters did in 2017

MUMBAI: News channels were thrown into a storm of activity in 2017 with each player keeping up its oars to wade out of challenges that hit at them like ten-foot waves. With elections and sensational news driving up viewership at various points throughout the year, English news channels had to...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/30/Sahil-Shah1.jpg?itok=weZUchlK
Guest Column: The comeback of full-service agencies in India

By 2020, we will be close to a billion digitised screens. With the advent of cheaper data and smartphones and by virtue of tech giants such as Google, Facebook and Amazon entering the grassroots of India, digitisation has become inevitable. And it’s going to be mobile plus digitised television (...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/28/year.jpg?itok=kPKZ_b_o
Guest column: Taking Indian content to the global market

The year 2017 has been a year of paradigm shifts in the wake of Digital India. Over the last couple of years, international OTT and VOD players such as Netflix, Amazon Prime Video, etc, have been making inroads in the Indian market to unlock the true potential that our increasing digital-first...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories