Television

Greymatter to debut at MIPCOM 2013

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/19/Untitled-1_16.jpg?itok=ZL2xUdGs

Greymatter Entertainment ? a 360 degree media company offering end-to-end creative solutions and production services for broadcast, celluloid and digital platforms ? is debuting at this year?s MIPCOM with a host of new and innovative formats.



For a company which produces content across genres, including reality, music, travel, lifestyle, game show and documentary, participating in the world?s largest content market is possibly a natural next step. Says Greymatter Entertainment owner Rahul Sarangi, ?MIPCOM helps you network with global content buyers. The market is also a platform for companies with new formats.?



We believe most of our formats are very differentiated yet palatable to the global audience, says Rahul Sarangi



So what?s on offer at the fest? ?We will launch a factual documentary titled ?Tribes of the World?, an award winning show ?Bikini Caf??, a never-seen before music reality format named ?Remix? and a series about unconditional love christened ?Thanks Maa?,? Sarangi answers.



For the uninitiated, Tribes of the World is a factual documentary which explores the unexplored and unseen faces of tribal India. Bikini Caf? is about testing one?s entrepreneurial skills of owning a shack while Thanks Maa gives mothers a chance to relive their dreams.



Elaborating on his plans, Sarangi says: ?We are looking at co-producing interesting formats/content under the genres we specialise. As far as selling is concerned, one of our music formats ?Remix? has been sold to a few markets and is distributed by Global Agency. We have also recently concluded a very successful co- production deal with Novovision on 52 x 30 min non-dialogue humour episodes for the global market.?



What does Greymatter expect to achieve at MIPCOM 2013? ?As you would be aware, Indian broadcasters don't give rights to producers, but we have figured that if we have a global partner, then we can retain rights and make it a global success. We believe most of our formats are very differentiated yet palatable to the global audience,? explains Sarangi, adding: ?We expect to strike some interesting co-production, distribution or strategic partnership with global companies that suit our profile.?



On the subject of markets, Sarangi says the company is open to any market, from America and Europe to the Middle East and Asia, as long as it shares Greymatter?s sensibilities. The firm will concentrate on platforms like IPTV, mobile and free to air.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/star.jpg?itok=VclldYU3
Star India mobilises disaster relief for Kerala; Star network rallies public support #AllForKerala

As Kerala struggles with the devastation of massive floods, Star India, and its employees have stepped up to donate to and mobilise disaster relief for the flood-ravaged state #AllForKerala

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/debate.jpg?itok=jDHt_-OJ
BARC week 32: Republic TV regains top position in English News

After losing its top position in week 31 of BARC ratings Arnab Goswami’s Republic TV regained its top position in the English news genre in week 32. Times Now stepped down to second position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/zee.jpg?itok=earyuT-k
Zee Anmol leads Hindi GEC (U+R) in BARC week 32

Dangal TV emerged as the new entrant in Broadcast Audience Research Council (BARC) data for week 32 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/animal.jpg?itok=nTozo4Fd
HCL Corporation & The Habitats Trust tie-up with Animal Planet to create awareness about the need to save species and their habitats with ‘On the Brink’

HCL Corporation, a global technology conglomerate, & The Habitats Trust, a recently launched foundation working towards protecting habitats and their indigenous species

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/flix.jpg?itok=WvSHeMmv
&flix brings the explosive action thriller this Sunday with ‘S.W.A.T.: Under Siege’

It’s triple the trouble and thrice the thrill – this season, your favorite Special Weapons and Tactics team – S.W.A.T. are back with the third installment of the blockbuster series.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/romedy.jpg?itok=UvNBe24n
Romedy NOW launches ‘Happy Hours’ in collaboration with ‘Happy Phirr Bhag Jayegi’

Romedy NOW, India’s favourite English Entertainment channel, introduces a specially curated property ‘Happy Hours’, an exciting line-up of romantic comedies, in collaboration with Happy Phirr Bhag Jayegi.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/now.jpg?itok=efrMUKoV
Movies NOW to premiere Academy Award-winning movie, ‘The Big Short’

For the first time on Indian television, Movies NOW, India’s favorite English movie channel, premieres the celebrated biographical film ‘The Big Short’.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/telugu.jpg?itok=0k2ExwXj
Gear up for the Grand Finale of Zee Telugu’s Drama Juniors Season 3

Known to provide a platform in order to identify and showcase talent from every walk of life, Zee Telugu is proud to announce the finale of yet another exciting season of Drama Juniors.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/chrome2.jpg?itok=WUiRBQHI
Sports genre dethrones English GEC in week 32 of Chrome DM

With a growth of 31 per cent as compared to last week (31), the sports genre marked the highest opportunity to see (OTS) among all categories in week 32 of Chrome Data Analytics & Media.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories