Indias first HD travel channel at MIPCOM 2013

Ask any traveller the meaning of a journey and he/she is likely to say it’s something where you never know how far you’ve reached till you go back to where it started.

Indeed, this is the very core of what they call wanderlust, and who better to know it than travelxp HD, India’s first high definition travel channel.

Presently, the channel stands strong as a premium lifestyle with 400+ hours of original HD travel content - shot across 35+ countries and growing, expanding at 150 hours each year, and covering all genres of the travel space. Shot in English, with hosts from across the globe, the channel boasts a truly international look and feel. Exactly what draws it to this year’s MIPCOM.

travelxp now in its third year at MIPCOM, feels that exhibiting in a market like MIPCOM has added to its learning. The channel has not only tapped market demands and understood buyer requisites, but has also understood the latest trends, practices and technology which in turn have laid the guidelines for content that the channel creates in the future.

Says travelxp HD director Nisha Chothani: “An international platform like MIPCOM is the year's most anticipated global market for entertainment content across all mediums. Our content finds the perfect fit with the needs of travel content buyers across the globe. It provides us an opportunity to reach out to our buyers, leading to ground-breaking partnerships.”

MIPCOM provides us an opportunity to reach out to our buyers, leading to ground-breaking partnerships, says Nisha Chothani

So what’s the channel offering at MIPCOM 2013? It will launch five new shows including Quest, City Breaks, Bliss, Food Highway and World Spas for participants this year.

Apart from these, travelxp HD will also present shows like XP Guide, Xplore World, Xplore India, Great Indian Hotels, Great World Hotels, Foodicted, Strictly Street, Heritage, Landmark, Best from the Rest, Bada Weekend, Hills and Valleys, and Divine Destination at the content sale market. “With this, we are looking forward to cracking deals and partnerships with our buyers.

 Also, networking with content buyers and aggregators across the globe will be an add-on,” says Chothani.

And it’s not just travelxp HD, the entire travel industry stands to benefit from MIPCOM. “Travel content caters to a large international audience due to its geographical spread. MIPCOM provides us a platform with immense selling opportunity; it helps us to reach out to around 4,400 buyers from 100 countries across the globe. Travel content demand is growing globally, platforms like MIPCOM help two ends meet, thereby leading to the growth of the genre,” elaborates Chothani.

Meanwhile, travelxp HD shows will be accessible to viewers on various multi-media platforms from DTH systems to in-flight screens, TV networks to IPTV networks, VOD to AVOD systems and websites to mobiles.

The channel claims its content finds resonance with travel connoisseurs the world over.

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