Content distribution revisited

CANNES:  ?In India, we produce so much content and it is up on the web in the next three and a half minutes,? began IndiaCast Group CEO Anuj Gandhi. He was speaking at a panel on ?Access is the new ownership: A new look at content distribution?, on day two of MIPCOM.

Moderated by Superhuman founder Louisa Heinrich, the session focussed on changing audience expectations and how consumers ought to get what they want to watch, where they want to watch, instead of what content distributors want to show. 

?We need to ensure that quality content is produced and is also made available cross country,? Gandhi reinforced.

Describing India?s internet story as ?spinning faster than the globe? Gandhi substantiated his statement with statistics. ?India has 150 million internet users and ranks number three worldwide. 75 per cent of the population using internet is below the age of 15. Almost 86 per cent of Indian web users visit a social networking site, of which 80 million are on Facebook.?

?That apart, there are 220 million mobile devices sold every year. There are 700 million mobile phone users and 40 million are 3G subscribers. India boasts of seven million tablets and 0.5 million are sold per month. Also, there are 50 million smart phones and three million sold every month,? he said.

India is the second most important market for internet giants, Gandhi said, adding: ?Consumption of video has shot up in India, with more and more people hooking on to YouTube to watch videos.?

Gandhi further informed the audience that the rollout of the national telecom policy would target 175 million broadband users by 2017, up from the current 15 million. ?100 hours of content is being uploaded to YouTube every minute. Also, the good news is that the data access charges will come down by 70 per cent.?

Coming to IndiaCast, he said it is looking at ways to handle traditional media. ?We are getting shackled by the traditional platform. We are losing out on opportunities. The traditional platforms have ring-fenced content rights. There are longer contracts and limited flexibility.

So while the traditional platform is growing, it is also getting expensive and has capacity constraint. Content needs to travel. We need to exploit our rights to ensure that the content is made available everywhere,? said he.

Gandhi foresees a five-fold increase in data consumption in the switch from 2G to 3G and another five times with that to 4G. ?There will be a three times growth in the YouTube revenue in the next two years and two million paying mobile TV subscribers in the next two years. The number of people watching YouTube has already crossed 50 million and the channel is now looking at ways to monetize it,? he said.

Asked about the role of the broadcaster in social media, Gandhi said: ?Well, the key issue is to have a 360 degree marketing campaign and social media is one such platform. As a content distribution company, we need to analyse what people are saying about available content. We need to be innovative, be aware of what is happening in the markets, and also keep experimenting with windowing and stop playing safe.? 

Latest Reads
3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival - Sahitya AajTak .

Television TV Channels News Broadcasting
Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

The memories that we make as children always set path for the adult in us.  Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18

Television TV Channels Kids
The Irwin Family -Terri, Bindi and Robert - come home to Animal Planet in ‘CRIKEY! IT’S THE IRWINS’ which premiers in India on November 15 at 9 PM IST

Lace up your boots because you’re about to embark on the journey of a lifetime with the family that’s bringing khaki back.

Television TV Channels English Entertainment

MUMBAI: A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on the rise. The same study also revealed that majority of patients prefer to have fewer large meals as opposed to more frequent small meals which are more diabetes friendly The results are part of...

Television TV Channels News Broadcasting
Cartoon Network celebrates 20 years of heroic supremacy of The Powerpuff Girls in November

Cartoon Network, home to the three fabulous superhero sisters, Blossom, Bubbles and Buttercup rings in 20 glorious years of ‘The Powerpuff Girls’ this November. Cartoon Network India along

Television TV Channels Kids
Eros International acquires highly anticipated Telugu film Amar Akbar Anthony

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, in association with Mythri Movie Makers will be releasing Telugu action entertainer Amar Akbar Anthony.

Television TV Channels Music and Youth
Republic TV continues to dominate English news genre: BARC week 44

In the Hindi news (U+R) genre, Zee News climbed two slots to the third position in week 44 of BARC ratings. Aaj Tak yet again stood on top in all the three genres. Republic TV continues its dominating streak in the English news genre.

Television TV Channels Viewership
Essel Group engages Goldman Sachs to sell half its stake in Zee Entertainment

Mumbai: 13th November 2018, Subhash Chandra and family along with its advisors met in Mumbai over the Diwali weekend to undertake a strategic review of its businesses in view of the changing global media landscape. The strategic review underscored the importance of technological advancements such...

Television TV Channels GECs
Get ready to go on a Royal Journey with FYI TV18’s ‘Royal India with Samira’

Ever wondered what Maharaja’s at their Royal palaces eat for their dinner? From understanding what all goes into the making of a royal meal to stealing some royal recipes, Samira is all set to take you for a Rich Food adventure.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories