YouTubes just the beginning for AwesomenessTV

CANNES: “Kids and teens are on YouTube and while adults like to eat meals, kids prefer snacks. And they can snack the whole day,” said AwesomenessTV CEO and founder Brian Robbins in his media keynote, adding, “Deliver what they want, when they want, and also constantly refresh it.”

It was Robbins’ experience of the way his own kids consumed content that led to the launch of AwesomenessTV - a YouTube exclusive channel for kids and teens - last year. It was purchased in May this year by Jeffrey Katzenberg’s DreamWorks Animation.

Robbins said it was important to create videos that were funny, creative and yet relevant to kids and that uploading these videos on YouTube was the best form of engaging kids.

About the online blast, Robbins said: “What’s happening online today is similar to what happened on TV 25 years ago. We want to engage in two-way communication. Every producer should be aware of their target audience. We know who our viewers are and what they’re telling us.”

While AwesomenessTV boasts one million subscribers and 200 million video views, YouTube is just the beginning for Robbins. “We are going to have a presence everywhere. We are currently working on a mobile app and also PlayStation access. We have a big network in UK and also see opportunity in Brazil. We are looking at creating new audiences every time,” he said.

At the same time, Robbins sees great opportunity in starting something on YouTube and building an audience and then taking it to TV. “We are giving Dreamworks another platform to build its audience and also market its movies,” he said.

Comparing AwesomenessTV with say a Nickelodeon, Robbins said while Nick could produce only two pilots to ensure success, they could produce multiple pilots a day. Nickelodeon apart, Robbins argued that most channels today do not create enough fresh content. “One can see only four to five hours of fresh content on the channels. Mobile gives kids options to choose from,” he said.

Latest Reads
FIFA legal action against BeoutQ for WC piracy

MUMBAI: FIFA will be taking legal action against Saudi Arabia-based BeoutQ, a pirated TV service operating in the Middle East and North Africa (MENA), which continues its illegal piracy of 2018 FIFA World Cup broadcasts, according to an official statement, carried by the Saudi Press Agency (SPA)....

Television TV Channels Sports
Viacom18 launches Colors Tamil HD in Singapore on Star Hub

After entering the Tamil GEC market, Viacom18, one of India’s largest entertainment conglomerates, has launched Colors Tamil HD on Star Hub, (channel no. 132) in Singapore.

Television TV Channels GECs
Zee Café, BBC Worldwide launch second season of premium British dramas

Zee Cafe has partnered with BBC Worldwide to once again entertain Indian audiences with premium British dramas.

Television TV Channels English Entertainment
Zee Tamil’s Sembaruthi completes 200 episodes!

Leading Tamil General Entertainment Channel (GEC) – Zee Tamil has been at the forefront of quality content across genres that caters to the diverse entertainment needs of Tamil audiences across the world.

Television TV Channels Regional
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday! From the Abhinetri-famed director A L Vijay, Kanam is a supernatural tale which blends elements of revenge and horror to give the audiences a spine-chilling experience. The film...

Television TV Channels Regional
BARC week 27: Sony sports cluster captures all top five slots

MUMBAI: The 2018 FIFA World Cup Russia continues its strong run for football viewership in India in its fourth week and guided Sony Pictures Network (SPN) India’s sports cluster to obtain all top five positions in the BARC all India ratings.

Television TV Channels Sports
Three channels each from SPN, Star India among top 10 in across genres

There were three channels each from Sony Pictures Network India (SPN) and Star India in Broadcast Audience Research Council of India (BARC) list of top 10 channels across list for week 27 of 2018 (Saturday, 30 June 2018 to Friday, 6 July 2018, week under review or consideration).

Television TV Channels Viewership
Sun TV notices downfall in gross viewership in BARC week 27

Star continues to rule the south regions – Malayalam and Telugu channels Asianet and Star Maa and has also gained second position in the Tamil region pushing behind Zee to the third position in Broadcast Audience Research Council ratings for week 27

Television TV Channels Viewership
BARC week 27: Aaj Tak continues to dominate Hindi news genre

The Broadcast Audience Research Council data for week 27 shows Aaj Tak dominating in Hindi news genre whereas ABP News found itself at second position in Hindi news (R). Republic TV continued to dominate the English news market.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories